20 Optimizely Interview Questions and Answers

Optimizely is a company that provides a platform for experimentation and optimization. They work with some of the biggest brands in the world, including Coca-Cola, Nike, and Starbucks.

If you’re interviewing for a position at Optimizely, you can expect to be asked questions about your experience with experimentation and optimization, as well as your knowledge of the Optimizely platform. To help you prepare, we’ve gathered a list of sample Optimizely interview questions and answers.

Optimizely Interview Process

The interview process at Optimizely can vary depending on the position you are applying for. However, most candidates can expect to have a phone screen with a recruiter, followed by several interviews with members of the team they would be working with. The final stage of the interview process is usually an on-site interview. The entire process can take anywhere from a few weeks to a few months.

1. What is your experience with data analysis?

This question can help the interviewer determine your experience with Optimizely and how you use data to make decisions. Use examples from previous projects that highlight your ability to analyze data, interpret results and apply what you learn to improve marketing strategies.

Example: “In my last role as a digital marketer, I used Optimizely to test different landing pages for our company’s website. We had several versions of our homepage, so we tested each one to see which ones generated more leads. After testing all of them, we found that our original homepage was generating the most leads per visitor. This information helped us decide which page to keep on our site.”

2. Do you have any experience working in a startup environment? If so, what did you like about it?

This question can help the interviewer get a sense of your experience level and how you feel about working in a startup environment. If you don’t have any experience, you can talk about what you think makes a startup successful.

Example: “I’ve worked for startups throughout my career, and I love the energy that comes with them. The smaller size means everyone has more opportunities to make an impact on the company’s success, which is motivating. However, it also means there are fewer resources available, so you need to be creative when solving problems.”

3. Tell me about a time when you had to make a difficult decision, how did you approach the situation and what was the outcome?

This question is a great way to assess your problem-solving skills and ability to make decisions. When answering this question, it can be helpful to describe the steps you took to analyze the situation and come up with a solution.

Example: “In my previous role as an account manager, I had to decide whether or not to approve a client’s request for additional marketing services. The client was requesting more social media advertising, which would have increased our budget by 10%. After discussing the matter with my team, we decided that the increase in budget would help us reach our goals and provide value to the client. We were able to successfully implement the new strategy and meet all of our objectives.”

4. How would you deal with an angry customer?

This question is a great way to test your problem-solving skills and ability to work under pressure. When answering this question, it can be helpful to think of a time when you had to deal with an angry customer or client and how you handled the situation.

Example: “I once worked for a marketing agency where I was in charge of managing our clients’ accounts. One day, one of my clients called me because they were upset about a campaign we launched for them. They said that we didn’t do what we promised and wanted us to fix it immediately. I calmly listened to their concerns and asked questions to better understand what they were looking for. After talking with them, I realized that there was nothing wrong with the campaign but rather that they misunderstood some of the goals we set out to achieve. We then talked through the goals again and determined that we could make some adjustments to meet their expectations.”

5. At Optimizely we believe that every employee should be able to take initiative and make their own decisions without having to ask for permission. Can you give an example of a time where you made a decision on your own?

This question is designed to assess your ability to make decisions on your own and how you handle the consequences of those decisions. When answering this question, it can be helpful to provide an example that shows you are willing to take risks and learn from your mistakes.

Example: “At my previous job, I was working with a client who had a very specific idea about what they wanted their website to look like. They were adamant that we use a certain color scheme and font style for all of our pages. However, after looking at some other websites using different styles, I decided that our site would perform better if we used a different style.

I spoke with my manager about my decision, and she agreed that changing the style could help us reach more customers. We implemented the change, and while the conversion rate didn’t increase as much as we hoped, it did improve slightly. My willingness to take initiative helped me discover a new way to optimize our website.”

6. We are looking for someone who can work well in a team setting as well as independently. Give us an example of a time when you worked in both settings.

This question is a great way to show your ability to work in a team setting and also independently. When answering this question, it can be helpful to mention how you worked with others and the steps you took to complete the task on your own.

Example: “In my last role as an online marketing specialist, I was tasked with creating a landing page that would increase sales for one of our clients. My manager and I decided to create two different variations of the landing page and split up the traffic evenly between them. After a week, we analyzed the results and found that one variation performed better than the other. We then used Optimizely to implement changes to the landing page that increased sales by 10%.”

7. Describe a time when you struggled to meet a deadline, what were the circumstances and how did you handle it?

Interviewers may ask this question to assess your ability to work under pressure and meet deadlines. This is a great opportunity to showcase your time management skills, communication abilities and problem-solving skills.

Example: “I was working on an important project for my previous employer when I realized that the deadline was approaching much sooner than I anticipated. I immediately informed my manager of the situation so they could inform our client. My team and I worked late nights and weekends to complete the project before the deadline. We were able to successfully deliver the project to our client in time.”

8. What do you think makes a successful software engineer?

This question is a great way to assess an applicant’s understanding of the role and responsibilities of a software engineer. A hiring manager may ask this question to see if you have the skills necessary for success in their company. In your answer, explain what makes a successful software engineer and how you possess these qualities.

Example: “I think a successful software engineer needs to be highly organized and detail-oriented. Software engineers are responsible for creating complex programs that need to work correctly every time. I am very organized and enjoy working on projects where I can use my problem-solving skills to find solutions to challenging problems. I also like being able to create something new from scratch.”

9. What programming languages are you most familiar with?

This question is a great way to see if you have the necessary skills for the role. It also allows you to show your knowledge of programming languages and how they can be used in relation to Optimizely.

Example: “I am most familiar with JavaScript, HTML5 and CSS3. I use these three languages on a daily basis when working with Optimizely. In my last position, I was responsible for creating A/B testing experiments that required me to write code in JavaScript. I also had to create user interfaces using HTML5 and style them using CSS3.”

10. What is your greatest strength?

This question is a great way to show your interviewer that you have the skills and abilities needed for this role. When answering, think about what skill or ability you feel most confident in. Consider mentioning something that will help you succeed in this position.

Example: “My greatest strength is my attention to detail. I am very thorough when completing projects and always make sure all of my work is accurate. In my last role, I noticed that our website was not converting as well as it could be. I analyzed the site’s analytics and found several areas where we could improve conversions. After implementing some changes, our conversion rate increased by 10%. This helped our company increase revenue.”

11. What do you know about Optimizely?

This question is a great way to test your knowledge of the platform. You can use it as an opportunity to show that you have experience with Optimizely and how you’ve used it in the past.

Example: “I know that Optimizely is a website testing tool that allows me to create A/B tests, multivariate tests and mobile app experiments. I also know that there are three different plans available for this software, including Free, Professional and Enterprise. The free plan offers basic features like visitor segmentation, conversion tracking and experiment management. The professional plan includes all of these features plus advanced features like custom variables, data export and more. Finally, the enterprise plan has everything from the professional plan but also includes dedicated account managers.”

12. Have you ever been involved in product development?

This question is an opportunity to show your expertise in product development and how you can apply it to the role. If you have experience with product development, describe a time when you used customer feedback to improve a product or service.

Example: “I’ve worked on several projects where I helped develop new products or services for clients. In one instance, my team was working on developing a new website for a client who sold handmade jewelry online. We asked our client what their customers wanted most from their website, and they said that they wanted more information about each piece of jewelry, including its history and inspiration. We implemented this feedback into the design of the website, which included detailed descriptions of each piece of jewelry.”

13. Why are you interested in joining Optimizely?

This question is a great way to show your enthusiasm for the company and its mission. When answering, it can be helpful to mention something specific about the company that you like or how it aligns with your own values.

Example: “I’m interested in joining Optimizely because I’ve been following the company’s work for some time now, and I think what they’re doing is really exciting. The fact that you’re helping businesses create better experiences for their customers by using data is inspiring. I also love working at companies where there are lots of opportunities to learn and grow.”

14. Tell us about a time when you had to present ideas to a group of people.

This question is a great way to assess your communication skills and how you can use them in the workplace. When answering this question, it’s important to show that you’re comfortable speaking in front of groups and that you have strong public speaking skills.

Example: “I was working on an e-commerce website for a client who wanted to increase their sales by 10%. I presented my findings to the client’s marketing team where we discussed ways to implement changes to improve our conversion rate. The client decided to make some minor changes to their homepage and add more product descriptions to their site.”

15. Do you have experience managing others?

This question is a great way to determine how you will fit into the company culture. If your potential employer has a collaborative team, they may want someone who can work well with others and help them achieve their goals. When answering this question, it’s important to highlight your interpersonal skills and ability to collaborate with others.

Example: “I have experience managing two teams of five people each at my current job. I also regularly meet with my entire department to discuss our progress and any challenges we’re facing. I find that regular communication helps everyone feel more comfortable asking questions or voicing concerns. This practice has helped me build strong relationships with my coworkers and improve our processes.”

16. Tell us about a time when you took responsibility for a mistake.

This question is a great way to show your ability to learn from mistakes and grow as an employee. When answering this question, it can be helpful to mention how you learned from the mistake and what steps you took to ensure that you don’t make the same mistake again.

Example: “When I first started working with Optimizely, I was testing different landing pages for a client’s website. One of my tests involved changing the color of a button on one of the landing pages. However, when I changed the color, the page stopped loading completely. After some research, I realized that I had accidentally deleted the CSS code for the entire page. While I felt bad about making such a big mistake, I immediately told my manager about what happened so they could inform the client. They were understanding, and we fixed the issue right away.”

17. Are you comfortable working with customers from different backgrounds?

This question can help interviewers understand how you interact with people from different backgrounds. This is important because many companies have customers and clients from all over the world, so it’s helpful to know that you’re comfortable working with them.

Example: “I am very comfortable working with customers from different backgrounds. I’ve worked in a customer service role before, where I interacted with customers from all over the world. It was interesting learning about their cultures and hearing their stories. I enjoy helping others, so I always made sure to provide excellent customer service to everyone who called or emailed us.”

18. What are some of your favorite tech products and why?

This question is a great way to see what kind of tech you use and how much you know about it. It’s also an opportunity for you to show the interviewer that you’re passionate about technology and can apply your knowledge to help them with their company.

Example: “I love my iPhone because I can do so many things on it, like surf the web, check email, take photos and even make phone calls. I also really enjoy using my laptop because it allows me to work from anywhere. I’ve used it while traveling, at coffee shops and in bed when I’m too tired to get up.”

19. What kind of metrics do you use to evaluate success?

This question is an opportunity to show your interviewer that you know how to measure success and determine what works best for a company. Use examples from previous projects where you used metrics to evaluate the success of a campaign or marketing plan.

Example: “I use several different metrics to evaluate success, including conversion rate, bounce rate, time on page, goal completions and customer satisfaction surveys. I find that these are all important factors in determining whether a campaign was successful or not. For example, if a website has a high bounce rate but a high conversion rate, it may be because users are finding exactly what they’re looking for quickly and leaving. However, if there’s a low conversion rate with a high bounce rate, then it may mean that users aren’t finding what they want.”

20. What do you see yourself doing 5 years from now?

This question is a great way to see how ambitious the candidate is. It also shows you what they want to accomplish in their career and if they are willing to put in the work to get there. When answering this question, it’s important to be honest about your goals and show that you have plans for your future.

Example: “I hope to be working as an analytics manager at my current company by then. I would like to continue learning more about data analysis and testing so I can help optimize our website even further. I think I could make some really valuable contributions to the company over the next five years.”