20 PMG Digital Company Interview Questions and Answers

PMG is a global digital marketing agency with offices in New York, London, San Francisco, and Singapore. They work with some of the world’s biggest brands to help them reach their customers through digital channels.

If you’re interviewing for a job at PMG, you can expect to be asked a mix of questions about your skills, experience, and knowledge of digital marketing. To help you prepare, we’ve gathered a list of sample PMG interview questions and answers.

PMG Digital Company Interview Process

The interview process at PMG Digital Company can vary depending on the position you are applying for. However, most positions will require you to complete a cognitive assessment, followed by a one-way video interview. If you are selected to move forward in the process, you may be asked to complete a case assignment and present your findings in an interview. For some positions, you may also be asked to take a coding challenge. The entire process can take several weeks to months.

1. Why do you want to work at PMG?

This question can help the interviewer get to know you better and understand why you are a good fit for their company. When answering this question, it can be helpful to mention something specific about PMG that interests you or what attracted you to apply in the first place.

Example: “I want to work at PMG because I am passionate about digital marketing and have always admired your company’s innovative approach to advertising. I think my skills as a project manager would be an excellent addition to your team, especially since I am excited by the challenge of working on new projects every day.”

2. What are your strengths and weaknesses?

This question is a common one in interviews, and it’s important to answer honestly. Employers ask this question because they want to know what your strengths are so that you can use them on the job and how you plan to improve any weaknesses. When answering this question, be sure to focus on your strengths first and then mention any areas for improvement.

Example: “My greatest strength as a project manager is my ability to communicate effectively with others. I am always prepared to have meetings or calls with team members to discuss their progress or any issues they may be having. My weakness is that sometimes I get too focused on details and forget about the big picture. To work on this, I try to take regular breaks throughout the day to clear my mind.”

3. Tell us about a time when you had an idea that was not well received, how did you handle it?

This question can help the interviewer determine how you handle conflict and criticism. It also helps them understand your ability to take risks and learn from failure. Your answer should include a specific example, what you learned from it and how you would approach that situation differently in the future.

Example: “When I was working as an account manager for a marketing company, I had an idea to create a new type of ad campaign. The client wasn’t sure about the idea at first, but after explaining my reasoning and showing them some examples of similar campaigns, they agreed to try it out. Unfortunately, the campaign didn’t perform well. We ended up losing money on the project.

I explained to the client why we tried something different and apologized for not meeting their expectations. They understood and gave us another chance. This time, I made sure to explain the process more thoroughly before starting the project.”

4. Describe your experience with digital advertising.

This question is an opportunity to show your knowledge of the digital advertising industry. It’s a great way to demonstrate how you can apply your skills and experience to benefit PMG Digital Company.

Example: “I’ve worked with several different types of digital advertising, including display ads, search engine marketing and social media advertisements. I have extensive experience creating ad campaigns that target specific audiences based on their interests and demographics. In my last role as a digital marketer, I helped increase our company’s website traffic by 20% through targeted display ads. This led to increased sales for our business.”

5. How would you describe yourself as a leader?

This question can help the interviewer get to know you as a person and how you might fit into their company culture. When answering this question, it can be helpful to highlight your leadership skills and any past experiences that helped you develop them.

Example: “I would describe myself as someone who is highly organized and motivated. I am always looking for ways to improve my team’s workflow and processes so we can complete projects more efficiently. In my last role, I noticed that our team was working on several different projects at once without a clear system in place. So, I created a project management software program to keep track of all of our tasks and deadlines. This allowed us to work more effectively and meet client expectations.”

6. What is the difference between paid search and organic search?

This question is a great way to test your knowledge of digital marketing. It also allows you to show the interviewer that you can apply what you know about digital marketing to real-world situations. In your answer, try to explain how each type of search works and when it’s best to use one over the other.

Example: “Paid search and organic search are two different ways to market online. With paid search, you pay for ads on search engines like Google or Bing. Organic search refers to ranking well in search engine results without paying for placement. The difference between these two types of search is that with paid search, you’re guaranteed traffic from people who are actively looking for your product or service. With organic search, you have to attract visitors by creating high-quality content.”

7. What is your approach to developing a new client strategy?

This question is an opportunity to show your ability to plan and execute a project from start to finish. Your answer should include the steps you take when developing a new client strategy, including how you prioritize projects and manage time effectively.

Example: “I begin by researching the company’s goals and objectives. I then create a timeline for the entire year that outlines my client’s most important deadlines. Next, I meet with each of my clients individually to discuss their needs and expectations. Finally, I develop a communication plan that includes regular meetings and updates on current projects.”

8. Tell me about a time where you had to make a decision without consulting your manager first.

This question can help the interviewer understand how you make decisions independently and how you handle making mistakes. When answering this question, it can be helpful to mention a time when you made an independent decision that helped your team or company succeed.

Example: “In my last role as a digital marketing specialist, I was tasked with creating a social media campaign for one of our clients. My manager had given me some guidelines on what types of content they wanted to see from us, but I also had creative freedom to create the campaign however I saw fit. After brainstorming ideas, I decided to use humor in our posts because I knew our client’s target audience would appreciate it. The campaign ended up being very successful, and we received many positive reviews.”

9. Do you have any experience managing a team of people?

This question can help the interviewer determine if you have experience working with a team and how well you managed that team. If you do not have previous management experience, you can talk about your ability to work as part of a team and collaborate with others.

Example: “In my last position, I was promoted to lead developer after only six months on the job. This promotion required me to manage a team of five other developers who were all more experienced than me. While this was challenging at first, I learned quickly how to delegate tasks effectively and motivate my team members. After two years in this role, I had successfully increased productivity by 20% while maintaining quality standards.”

10. Give an example of a time where you were able to successfully persuade someone into doing something they weren’t originally going to do.

This question can allow you to showcase your communication skills and ability to persuade others. When answering this question, it can be beneficial to provide an example of a time when you persuaded someone into doing something that benefited the company or organization.

Example: “In my previous role as a project manager for a software development company, I had to convince one of our developers not to leave the company. The developer was unhappy with his current position and wanted to find another job where he could work on more exciting projects. However, I knew if we lost him, it would take us weeks to hire and train a new employee. So, I sat down with him and explained how important he is to the team and how much we value his contributions. He agreed to stay.”

11. Can you tell me about a time when you had to deal with a difficult client or situation?

This question can help the interviewer get a better idea of how you handle conflict and challenging situations. Use examples from your previous work experience to highlight your problem-solving skills, communication skills and ability to remain calm under pressure.

Example: “In my last role as a digital marketing specialist, I had a client who was very demanding. They would constantly change their mind about what they wanted us to do for them, which made it difficult to create an effective marketing strategy. Instead of getting frustrated with this client, I remained calm and focused on finding ways to meet their needs while also creating a successful campaign.”

12. Have you worked in a fast-paced environment before?

This question can help the interviewer determine if you are a good fit for their company. They may be looking for someone who is comfortable with change and able to adapt quickly. When answering this question, it can be helpful to mention one or two examples of how you’ve worked in a fast-paced environment before.

Example: “I have worked in a fast-paced environment before at my previous job. I was working on a project that required me to meet tight deadlines. This led to some stressful situations where I had to work long hours to get everything done. However, I learned to manage my stress by delegating tasks to other team members when needed. This helped me complete projects more efficiently.”

13. If hired, what do you think will be your biggest challenge working at PMG?

This question is a great way for the interviewer to learn more about your personality and how you approach challenges. When answering this question, it can be helpful to think of a time when you faced a challenge at work and overcame it.

Example: “I think my biggest challenge working here would be managing multiple projects at once. I’ve always been someone who prefers to focus on one project at a time, but I know that’s not always possible in this role. In the past, I have had to manage multiple projects at once, and I find that breaking up my day into smaller tasks helps me stay focused and productive.”

14. What kind of research would you do for a new client project?

This question can help the interviewer understand how you approach a new project and what steps you take to ensure success. Use examples from your past experience to explain how you research information for clients, including any tools or resources you use to gather data.

Example: “I would start by researching the client’s website and social media accounts to get an idea of their target audience and what kind of content they produce. I’d also look at similar websites and businesses that are in the same industry as my client to see what kinds of content they’re producing and if there are any trends I could incorporate into my own work. I’ve found this type of research helps me create more effective campaigns for my clients.”

15. What is your management style?

This question can help the interviewer determine how you would interact with your team members. Your management style is a personal preference, but it’s important to consider what type of leadership will be most effective for the company and its employees.

Example: “I believe in being an approachable manager who encourages collaboration among my team members. I like to give my team members autonomy over their projects as long as they meet deadlines and objectives. This allows me to focus on larger-scale tasks while still providing support to my team members when needed.”

16. What excites you most about digital marketing?

This question helps the interviewer get to know you as a person and understand what motivates you. Your answer can also help them determine if your personality is a good fit for their company culture. When answering this question, try to focus on specific aspects of digital marketing that excite you most.

Example: “I love how digital marketing allows me to connect with people all over the world. I find it exciting to be able to create content that resonates with so many different types of people. It’s rewarding to see my work positively impact someone’s life or business. I also enjoy learning about new technologies and figuring out how they can improve our marketing strategies.”

17. Are you comfortable working with different types of social media platforms?

The interviewer may ask this question to see if you have experience with the social media platforms they use for their company. If you don’t, it’s important to show that you’re willing to learn and adapt to new platforms.

Example: “I’ve worked with several different types of social media platforms in my previous roles. I’m comfortable using Facebook, Twitter, Instagram and Pinterest. However, I also understand that each platform has its own unique features and benefits. For example, I know that Facebook is a great place to build brand awareness while Twitter is better for customer service. I would be happy to learn more about your company’s preferred social media platforms.”

18. Do you have experience using Google Analytics?

This question can help the interviewer determine your experience with digital marketing and how you use data to make decisions. If you have previous experience using Google Analytics, share what you learned from it and how you used that information in your work.

Example: “I’ve worked with Google Analytics for several years now, and I find it’s a great tool for understanding my audience and their behavior online. In my last role as a social media manager, I used Google Analytics to track our company’s performance on social media platforms like Facebook and Twitter. This helped me understand which posts were most popular among our followers and adjust our strategy accordingly.”

19. How do you stay up to date on the latest trends in digital marketing?

Employers ask this question to see if you’re committed to your career and how much effort you put into staying up-to-date on the latest trends in digital marketing. They want to know that you’re willing to learn new things, which is an important skill for a project manager. In your answer, explain what steps you take to stay current with industry news and developments.

Example: “I have several subscriptions to online publications that cover digital marketing news. I also follow some of the top influencers in the field on social media. I find that these two methods are great ways to keep up with the latest happenings in the digital marketing world.”

20. Explain the importance of conversions and click through rates.

This question is a great way to test your knowledge of digital marketing. It also allows you to show the interviewer that you can apply what you know about conversions and click through rates to real-world situations.

Example: “Conversions and click through rates are two important metrics in digital marketing because they allow marketers to measure how effective their campaigns are. Conversions are when a user completes an action on a website, such as making a purchase or filling out a form. Click through rates are the percentage of users who click on a link within a piece of content compared to the total number of people who view it.”