15 Product Knowledge Interview Questions and Answers

Product knowledge is critical for anyone working in customer service or sales. If you’re interviewing for a job that involves product knowledge, you can expect to be asked questions about your experience and expertise.

To help you prepare, we’ve compiled a list of sample product knowledge interview questions and answers. These questions will test your ability to recall information about products, as well as your ability to communicate clearly and effectively.

1. What is the purpose of this product?

This question is a great way to test your knowledge of the product and how it works. It also shows that you understand what the company’s goals are for this product. When answering, make sure you explain why the product exists and what its main purpose is.

Example: “This product allows users to create their own website without having any coding experience. The user can choose from different templates or build their own site using drag-and-drop features. This saves them time and money because they don’t have to hire someone to do the work for them.”

2. Who are our main competitors?

This question is a great way to test your knowledge of the industry and how you can help improve the company’s products. When answering this question, it can be helpful to list two or three competitors and explain why they are competitors. You can also mention what makes them good competitors for the company.

Example: “Your main competitor is Apple because both companies make computers that are easy to use. However, Apple has more expensive computers than yours, so I think there is room in the market for both brands. Another competitor is Microsoft because both companies make operating systems. Yours is much easier to use, however, which gives you an advantage over Microsoft.”

3. How does this product compare with other similar products in terms of pricing and features?

This question is a great way to test your knowledge of the product and how it compares with other products in its industry. It also shows that you have experience using similar products, which can be helpful if you’re applying for a position where you’ll need to use multiple products regularly.

Example: “This product has many features that are comparable to other products in this industry, but I think it’s unique because of its ability to integrate with other software programs. For example, it can connect with accounting software to help streamline data entry and make reporting more efficient.”

4. What’s the target market for this product?

This question is a great way to test your knowledge of the product and its target audience. It’s also an opportunity for you to show that you understand who the company wants to sell their products to. When answering this question, it can be helpful to include information about the demographics of the target market as well as any other important details.

Example: “The target market for this product is small businesses with fewer than 50 employees. The reason for this is because the software is designed to help these companies manage their finances more efficiently. This makes it easier for them to stay within budget and avoid overspending.”

5. If a customer had a feature request, how would that be handled by your company?

This question is a great way to test your customer service skills. It’s important for companies to have a process in place that allows customers to voice their opinions and concerns about the product they’re using. This can help improve the quality of the product, which can lead to more satisfied customers.

Example: “If a customer had a feature request, I would first make sure it was something we could implement into our current system. If so, I would create a ticket with all of the information needed to complete the task. Then, I would assign the ticket to one of my coworkers who has experience implementing new features. They would then work on completing the task as quickly as possible.”

6. Can you explain what an MVP or Minimum Viable Product is?

This question is a great way to test your knowledge of the product development process. It’s important for any employee who works with products to understand how they’re developed and what each stage looks like. Your answer should include an explanation of what MVP means, why it’s used and when you would use it in your own work.

Example: “An MVP or Minimum Viable Product is a version of a product that has only the most essential features needed to test its viability in the market. This allows companies to get feedback on their product before investing too much time and money into developing it. I’ve worked on several projects where we created MVPs to test out different ideas and see which ones were worth pursuing.”

7. Do we have any plans to launch new versions of the product soon? If yes, then when?

This question is a great way to test your knowledge of the company’s product line. It also shows that you are aware of what’s going on in the company and how it impacts your role as a customer service representative.

Example: “I’m not sure if there are any plans for new versions, but I know that the current version has been very successful. The last update was about six months ago, which added some new features and fixed some bugs. There were no major changes or updates since then.”

8. Has there been a recent change in direction for the product? Why was it required?

This question is a great way to test your knowledge of the product and how it has changed over time. It also shows that you are aware of what’s going on in the company, which can be important for employers who want their employees to stay up-to-date with current events.

Example: “There was recently a change in direction for our product because we wanted to make it more user-friendly. The previous version had some bugs that made it difficult for customers to use, so we decided to update the software to fix those issues. This change required us to train all new employees on the updated system.”

9. Can you give me some examples where the product has been used successfully?

This question is a great way to show your interviewer that you have experience with the product and how it can be used. You should answer this question by giving examples of how you’ve seen the product work in practice, including any specific results or outcomes from using the product.

Example: “In my last role as a marketing manager, I worked on a campaign for a new line of products. We wanted to increase sales through our website, so we created an ad campaign that would target people who were looking for certain products based on their search terms. The ads targeted users who searched for ‘best makeup brushes’ and other similar phrases. This led to a huge spike in traffic to our site, which resulted in more sales.”

10. What do you think are the most important benefits of using this product?

This question is a great way to test your knowledge of the product and how it can benefit customers. When answering this question, you should focus on the most important features or benefits that make the product unique. You can also mention any additional benefits that are not as obvious but still valuable to customers.

Example: “I think one of the best things about this product is its ability to integrate with other software programs. This means that users don’t have to learn multiple systems for different aspects of their business. It’s also beneficial because it allows them to use fewer resources when managing their finances. Another benefit I find interesting is that it has an artificial intelligence system that learns from user behavior over time.”

11. Where can I find more detailed information about the product?

This question can help the interviewer understand your research skills and how you apply them to a specific product. Use examples from past experiences where you researched information about a product or company, including any online resources you used to find more details.

Example: “I would start by looking at the company website for additional information. If I still needed more detail, I would search for customer reviews on third-party websites like Amazon or Yelp. These sites often have detailed information about products that are helpful when trying to learn more about a particular item.”

12. Is there any advantage of using this product over others?

This question is a great way to test your knowledge of the product and how it can benefit customers. It also shows that you understand what makes this product unique and valuable. When answering, try to think about why you like using the product yourself.

Example: “I believe there are many advantages to using this product over others on the market. For one, it’s very easy to use and doesn’t require any training or technical skills. The software is intuitive and user-friendly, which means clients don’t have to spend time learning how to use it. Another advantage is that it’s affordable for most businesses. I’ve used other products in the past that were too expensive for my company, but this one was just right.”

13. Have there been any recent changes made to the product?

This question is a great way to test your knowledge of the product and how you keep up with industry news. If there have been recent changes, explain what they are and why they’re important. If there haven’t been any changes recently, talk about how you stay informed on industry news.

Example: “I’m always keeping an eye out for new developments in my field. I subscribe to several newsletters that send me updates when something big happens. For example, last year there was a huge change made to our company’s software. The update allowed users to access their data from anywhere. This was a major development because it increased productivity and efficiency.”

14. Are there any common problems faced by users who use this product? If yes, then what are they?

This question is a great way to test your knowledge of the product and how it can be used. It also shows that you are aware of common issues with the product, which could help you solve them if they arise in your role.

Example: “There are several common problems faced by users who use this product. One issue is that the software doesn’t work well on older computers, so many people have trouble using it because their computer isn’t compatible. Another problem is that there aren’t enough tutorials for new users, so some people don’t know how to use the program properly.”

15. What kind of support does the company provide for its customers?

This question can help the interviewer determine how much support you’ll receive as a customer service representative. You can answer this question by describing what kind of support you’ve received in previous positions and how helpful it was to you.

Example: “In my last position, I had access to an online knowledge base where I could find answers to common questions about our products. If I couldn’t find the information I needed there, I could submit a ticket for further assistance from one of our product specialists. They would respond within 24 hours with detailed instructions on how to solve the problem or answer my question.”