Production Manager vs. Advertising Manager: What Are the Differences?

A production manager and an advertising manager are both responsible for overseeing the creation of products and/or services. Though these roles share some similarities, there are several key differences between them. In this article, we discuss the differences between a production manager and an advertising manager, and we provide additional information about each profession.

What is a Production Manager?

Production Managers are responsible for the overall management of the production process for their company. They oversee the production staff and make sure that they have the resources they need to do their job properly. They develop schedules and budgets for the production process and make sure that the production runs smoothly and on time. Production Managers also work with other departments in the company, such as the marketing and sales departments, to make sure that the products they are producing meet the needs of the market.

What is an Advertising Manager?

Advertising Managers are responsible for the creation and implementation of advertising campaigns that promote a company’s products or services. They work with other members of the marketing team to develop strategies that will reach the target audience and achieve the desired results. Advertising Managers create budgets and timelines for campaigns, track results and make necessary adjustments to ensure that campaigns are successful. They also oversee the work of advertising agencies and other vendors to ensure that all materials meet the company’s standards.

Production Manager vs. Advertising Manager

Here are the main differences between a production manager and an advertising manager.

Job Duties

Production managers oversee the production of a product, so they’re focused on the process and ensuring it runs smoothly. They’re involved in the planning stages and make sure all team members have the information they need to do their jobs effectively.

Advertising managers are responsible for creating marketing campaigns that attract new customers. They develop advertising strategies based on the production manager’s input and communicate those plans to the team. They may also create budgets and monitor campaign results to determine future actions.

Job Requirements

Production managers typically need at least a bachelor’s degree in business administration, engineering or another relevant field. Some employers prefer candidates to have a master’s degree as well, but it is not required for entry-level positions. Additionally, many production managers pursue certifications through the American Production and Inventory Control Society (APICS) or the International Society of Logistics (SOLE). These organizations offer training programs that teach professionals how to use production software and other tools they might need on the job.

Advertising managers typically need at least a bachelor’s degree in advertising, marketing or another relevant field. Some employers prefer candidates to have a master’s degree as well, but it is not required for entry-level positions. Additionally, many advertising managers pursue certifications through the American Marketing Association (AMA) or the Interactive Advertising Bureau (IAB). These organizations offer training programs that teach professionals how to use advertising software and other tools they might need on the job.

Work Environment

Production managers typically work in manufacturing facilities, where they oversee the production of goods. They may also travel to different locations to ensure that their employees are meeting deadlines and maintaining high standards. Advertising managers usually work in offices or other professional settings, such as advertising agencies. They often spend most of their time at a desk, but they may occasionally attend meetings with clients or visit retail locations to observe consumer behavior.

Skills

There are several similarities in the skills used by production managers and advertising managers. Both need to be able to effectively communicate with other members of their team, as well as individuals in other departments. They also both need to have strong organizational skills to keep track of deadlines, budget restrictions and other important details. Additionally, both roles may require some creativity, as production managers often need to come up with new ways to improve efficiency and advertising managers need to develop creative campaigns that will capture attention.

However, there are also some differences in the skills used by these two professionals. Production managers typically need to have more technical skills, as they need to understand how manufacturing and production processes work. They also need to be able to use this knowledge to troubleshoot problems that may arise. Advertising managers, on the other hand, need to have stronger marketing and sales skills. They need to be able to identify target audiences and craft messages that will resonate with them. They also need to have negotiation skills to secure ad space and rates.

Salary

The average salary for a production manager is $73,786 per year, while the average salary for an advertising manager is $73,913 per year. Both of these salaries may vary depending on the size of the company, the location of the job and the level of experience you have prior to pursuing either position.