Salesforce Marketing Cloud Consultant Resume Example & Writing Guide

Use this Salesforce Marketing Cloud Consultant resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

As a Salesforce Marketing Cloud consultant, you’ll help your clients increase brand awareness, attract new customers, and grow their businesses through integrated marketing campaigns. You’ll work closely with clients to understand their goals and develop strategies to achieve them. And you’ll use your expertise to build out marketing automation workflows, create compelling content, and deploy targeted campaigns across multiple channels.

If you’re looking to work as a consultant but aren’t sure where to start your search, here are some tips and an example resume to help you write a killer marketing cloud consultant resume that will get you noticed by recruiters.

Michael Garcia
Los Angeles, CA | (123) 456-7891 | [email protected]

Seasoned Salesforce Marketing Cloud Consultant with over 10 years of experience in the technology industry. Proven ability to design, build, and implement Salesforce Marketing Cloud solutions that improve customer engagement and increase ROI. Experienced in working with a wide range of businesses, from small startups to large Fortune 500 companies.

San Francisco State University Jun '10
B.S. in Business Administration
Company A, Salesforce Marketing Cloud Consultant Jan '17 – Current
  • Successfully implemented Salesforce Marketing Cloud for a global pharmaceutical company, including the setup of all required objects and fields to support marketing operations.
  • Provided training on Salesforce Marketing Cloud functionality to over 100 users across multiple locations in Australia and New Zealand.
  • Developed an automated process that reduced manual data entry by 80% saving the business $100K per year.
  • Built a dashboard using Salesforce Analytics Reports & Dashboards which enabled senior management to track key performance indicators (KPIs) such as lead generation, conversion rates, etc., in real-time.
  • Created a custom report using Apex code which allowed managers to view sales pipeline information at any level of granularity from account down to individual opportunity level enabling effective resource allocation decisions.
Company B, Salesforce Marketing Cloud Consultant Jan '12 – Dec '16
  • Created and maintained over 100 marketing campaigns in the Salesforce Marketing Cloud, including email, SMS/text message, landing page, social media and lead generation campaigns
  • Conducted weekly reviews of all marketing campaigns to ensure they were running as expected; reported any issues or concerns to management for resolution
  • Managed a portfolio of 25+ accounts in the Salesforce Marketing Cloud platform (Marketing Cloud)
  • Provided ongoing training on how to use the Marketing Cloud platform to new employees entering the department
  • Achieved an average close rate increase of 5% by implementing more effective lead generation strategies using predictive scoring tools
Company C, Salesforce Marketing Cloud Administrator Jan '09 – Dec '11
  • Acted as the primary point of contact for all Salesforce Marketing Cloud (SFMC) issues, requests, and training needs.
  • Worked closely with marketing, IT, and other business teams to design, develop, and implement new features and enhancements in SFMC.
  • Managed SFMC user permissions and access, as well as data imports and exports.
  • Certified Administrator
  • Marketing Management Certification
  • Google AdWords Certification

Industry Knowledge: Salesforce, Marketing Cloud, Marketing, CRM, Sales, Pardot, Demand Gen, Salesforce1, Marketing Automation, Marketing Cloud Einstein, Marketing Cloud Lightning, Marketing Cloud Wave
Technical Skills: Salesforce, Marketing Cloud, Marketing, CRM, Sales, Pardot, Demand Gen, Salesforce1, Marketing Automation, Marketing Cloud Einstein, Marketing Cloud Lightning, Marketing Cloud Wave
Soft Skills: Communication, Analytical, Problem Solving, Leadership, Teamwork, Time Management, Attention to Detail

How to Write a Salesforce Marketing Cloud Consultant Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

When it comes to writing bullet points, the more specific you can be, the better. Rather than saying you “managed social media accounts,” you could say that you “managed Twitter and Facebook accounts for top B2B software company, growing follower count by 20% in six months and achieving a 10% increase in click-through rate on ads over the same period.”

The second bullet point is much stronger because it provides specific numbers and details about what you did and the results of your work.

Identify and Include Relevant Keywords

When you apply for a job at Salesforce, your resume is likely to go through an applicant tracking system (ATS). This program will scan your resume for certain keywords related to the position you’ve applied for. If your resume doesn’t have enough of the right terms, the ATS might not forward it to a recruiter.

To increase your chances of getting noticed, use this list of common Salesforce marketing cloud consultant keywords as a starting point. Then, tailor them to fit the specific role you’re applying for by including them in relevant places like the work experience, skills, and summary sections.

  • Administration
  • Development
  • Consulting
  • Apex Programming
  • Implementation
  • Marketing Cloud
  • Apex Framework
  • Visualforce
  • Visualforce Pages
  • Lightning
  • Salesforce Training
  • Salesforce Communities
  • Marketing Automation
  • User Adoption
  • Marketing Strategy
  • Marketing Strategy
  • Customer Relationship Management (CRM)
  • Digital Marketing
  • Lead Generation
  • Salesforce Training & Consulting
  • Social Media Marketing
  • Architecture
  • Enterprise Software
  • Agile Methodologies
  • Customer Relationship Management (CRM)
  • Data Visualization
  • Lead Generation Strategy
  • Digital Strategy
  • Google Analytics

Showcase Your Technical Skills

As a Salesforce Marketing Cloud Consultant, you need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include Salesforce Marketing Cloud, Pardot, Social Studio, and Einstein Analytics. Additionally, you should be familiar with other Salesforce products, as well as marketing concepts and best practices.

Recruiters are looking for consultants who are able to not only use Salesforce Marketing Cloud, but also to effectively configure it to meet the needs of their clients. They also want to see that you have experience with other marketing automation platforms and CRM systems. So be sure to list all of your relevant technical skills prominently on your resume.


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