The Clorox Company owns a portfolio of brands that extends well beyond its namesake bleach. The lineup spans cleaning products, hand hygiene, water filtration, natural personal care, and several regional brands sold across Latin America, Australia, and New Zealand. Here’s a full breakdown of what falls under the Clorox umbrella.
Home and Professional Cleaning
Cleaning products remain Clorox’s core business. The flagship Clorox brand covers bleach, disinfecting wipes, sprays, and bathroom cleaners. Beyond that, the company owns several other well-known names in the cleaning aisle:
- Pine-Sol: Multisurface cleaning and disinfecting products known for their strong pine scent and grease-cutting ability.
- Liquid-Plumr: A line of drain cleaners for clogs and odor in kitchen and bathroom drains.
- Chux: Cleaning cloths and wipes sold primarily in Australia and New Zealand, where it has been a leading brand for over 50 years.
- Poett: Scented multisurface cleaners popular in Latin American markets.
On the professional side, CloroxPro provides commercial-grade cleaning and disinfecting products for offices, schools, and other shared spaces. Clorox Healthcare is a sub-brand within that portfolio, offering hospital-grade disinfectants used in medical facilities. The company also sells the Clorox Total 360 electrostatic sprayer system and Dispatch disinfectant cleaners for healthcare settings.
Purell
Clorox completed its acquisition of GOJO Industries, the maker of Purell, in April 2026. The deal added Purell’s hand sanitizers, hand soaps, and surface disinfectants to the Clorox portfolio. The business now operates as Clorox Purell, still based out of GOJO’s former headquarters in Ohio. This was a significant expansion, giving Clorox a dominant position in hand hygiene alongside its existing disinfecting products.
Wellness Brands
Two of Clorox’s most recognizable brands sit outside the cleaning category entirely. Burt’s Bees, which Clorox acquired in 2007, sells natural lip balms, skin care, body care, and cosmetics. It’s one of the best-known natural personal care brands in the country. Brita, the water filtration brand, makes pitcher filters, faucet-mounted filters, and water bottles with built-in filtration. Both brands fall under what Clorox calls its “Wellness” segment.
International and Regional Brands
Clorox sells cleaning and household products throughout Latin America, often under brand names that differ from what U.S. shoppers would recognize. These include:
- Agua Jane: A bleach and cleaning brand.
- Clorinda: Bleach and cleaning products.
- Limpido: Another regional bleach brand.
- Mistolin: Multisurface cleaners.
- PinoLuz: Pine-scented cleaning products.
- Mortimer, OSO, Selton, and Trenet: Additional household brands sold in various Latin American markets.
These regional brands help Clorox maintain strong market share in countries where the Clorox name itself may be less established or where local preferences favor different product lines and scents.
What Clorox No Longer Owns
If you’re looking for certain brands you may associate with Clorox from years past, the portfolio has shifted over time. The company previously owned Glad (trash bags and food storage), Fresh Step and Scoop Away (cat litter), Kingsford (charcoal), and Hidden Valley (ranch dressing). Clorox sold its vitamins, minerals, and supplements business (which included RenewLife) and divested other non-core brands as it refocused on cleaning, disinfecting, and wellness. If a brand isn’t listed on Clorox’s current website, it has likely been sold or spun off.