Depop has become a significant online marketplace for buying and selling fashion. A key feature designed to enhance the shopping experience is the bundle, which allows a shopper to purchase multiple items from the same seller in a single transaction. Bundling encourages greater value for the buyer while simultaneously helping the seller move more inventory by consolidating separate listings into one cohesive order.
Defining the Depop Bundle
A Depop bundle is the grouping of two or more individual listings from a single shop into a single, unified sale. Unlike a standard purchase of a single item, a bundle is treated as one complete transaction despite involving multiple goods. The platform facilitates this by allowing sellers to set up automated incentives or by enabling buyers and sellers to negotiate a custom, one-off listing. This system is a flexible tool that accommodates both automatic discounts and specific, negotiated prices for a collection of goods.
Benefits of Bundling for Buyers and Sellers
Buyer Advantages
The primary appeal for shoppers lies in the direct cost savings associated with combined purchasing. Buyers often receive a percentage discount on the total merchandise cost, which sellers can set automatically in their shop settings. A significant financial advantage is the consolidation of shipping fees, where the buyer pays a single, calculated charge instead of individual fees for every item. This reduction in the overall transaction cost makes acquiring a full outfit or a larger selection of items considerably more economical.
Seller Advantages
For sellers, the bundle serves as a mechanism for increasing the Average Order Value (AOV) of their sales. Instead of completing multiple low-value transactions, the seller processes a single, higher-value sale, which is more efficient. Bundles are an effective way to accelerate inventory movement, especially for items that have been listed for a long time or have a lower price point. Offering an incentive motivates shoppers to clear out more stock, keeping inventory fresh and generating faster revenue for the shop.
How Buyers Request and Purchase a Bundle
A buyer can initiate a bundle purchase through two main methods. The most common is the automatic bundle, where the buyer simply adds two or more items from the seller’s shop to their shopping bag. If the seller has enabled an automatic discount or free shipping, the incentive is applied instantly at checkout. This seamless process allows the buyer to complete the transaction immediately without communicating with the seller beforehand.
For a negotiated deal, the buyer must use the “Message Seller” feature to inquire about a custom bundle. The buyer lists the specific items they want and proposes a price, often including a discount on the merchandise or discussing the combined shipping cost. Once the buyer and seller agree on a final price, the seller is responsible for creating a unique, reserved listing for the buyer. The buyer then purchases this single new listing to finalize the bundled order.
Seller Responsibilities in Managing Bundle Orders
Upon receiving a request for a custom bundle, the seller must communicate clearly and promptly to confirm the items and the final agreed-upon price. The seller calculates the total cost, including any agreed-upon discount and the single, combined shipping fee. The next step involves creating a new, dedicated listing specifically for that buyer, using photos of all included items and setting the total negotiated price as the listing value.
This custom listing should be clearly titled, often using a phrase like “Bundle for @[Buyer’s Username],” to ensure only the intended buyer purchases it and to maintain clear records. The seller updates the description to list all the items included, their sizes, and the agreed-upon terms. Once published, the seller directs the buyer to purchase it, and upon payment, proceeds with fulfillment. Items that were originally separate must be marked as sold or delisted to avoid accidental re-purchase.
Calculating Shipping Costs for Bundles
Determining the correct shipping cost is a specific logistical consideration because combining multiple items increases the total package weight and dimensions. When a seller uses Depop’s integrated shipping option, the platform automatically generates one shipping label based on the combined weight of all items in the bundle. For example, if two items were individually set as “small” parcels, the system may upgrade the label to a “medium” or “large” tier to accommodate the increased size. This ensures the postage purchased is correct for the final package dimensions.
Sellers who handle their own shipping must manually weigh the final, packaged bundle to determine the appropriate postage cost from their chosen carrier. It is crucial to measure and weigh accurately before setting the final price in a custom listing. This prevents the seller from overpaying for the label or having the package returned for insufficient postage. The goal is to provide the buyer with a single, accurate shipping charge that is lower than the sum of the individual shipping costs, fulfilling the value proposition of the bundle.
Depop Policies and Best Practices for Bundling
Sellers should enable the automated bundle feature in their shop settings, choosing between a percentage discount or free shipping for multiple items. Clear communication is a best practice; sellers should explicitly state their bundling policy in their shop bio or item descriptions. This manages buyer expectations and encourages requests for custom bundles.
When creating a custom listing, sellers should use a unique cover photo featuring all the items, alongside a description that clearly itemizes the contents. In the event of a dispute or return, the platform treats the bundle as a single transaction, though each item still counts individually toward the seller’s total sales count. Keeping all negotiation records within the Depop message thread provides a clear paper trail for any necessary platform support or resolution.