The 15 Day Challenge is an intensive online training program designed to provide participants with a structured roadmap for initiating or rapidly expanding an internet-based business. It distills the complex process of digital entrepreneurship into a focused, actionable 15-day timeframe. The program appeals directly to individuals seeking a clear path through the often overwhelming amount of information available about starting an online venture. The challenge format offers a defined structure with daily tasks, which helps to maintain momentum and accountability for new business builders.
The Origin and Primary Objective
This program is officially known as the Legendary Marketer 15-Day Online Business Builder Challenge, founded by entrepreneur David Sharpe. The challenge’s core promise is to equip participants with the knowledge and tools necessary to launch their first profitable high-ticket online business. It provides a comprehensive training environment covering foundational business strategy and the hands-on technical skills required for digital commerce. This is achieved through daily video lessons and specific assignments, often accompanied by a personal business plan advisor to guide the application of the material.
The program focuses heavily on the high-ticket affiliate marketing model, which involves promoting premium products or services for substantial commissions. The challenge is structured as a clear, step-by-step process intended to eliminate the confusion that often stops beginners from taking action. By the end of the 15 days, participants are expected to have a defined business model, a working sales funnel, and a strategy for generating traffic. This approach aims to accelerate the learning curve and move individuals from conceptual understanding to practical business launch.
Detailed Breakdown of the 15-Day Curriculum
Days 1-5: Establishing Foundations and Mindset
The initial days of the challenge establish a solid mental and strategic foundation for the business. Day one introduces high-ticket business models and the overall vision for scaling an operation. This quickly moves into a discussion of the “Core 4” high-ticket business models: affiliate marketing, digital products, coaching/consulting, and events/masterminds. A significant portion of this early phase focuses on the entrepreneurial mindset, including lessons on “mastering the inner game of wealth” to address psychological barriers to success. By day five, participants develop a preliminary business plan and identify their ideal target customer.
Days 6-10: Building the Funnel and Offer
The middle section shifts the focus from theory to the mechanics of building the online sales infrastructure and crafting a compelling value proposition. This includes understanding the high-income skills required for a successful digital business, such as lead generation and copywriting. Participants learn the principles of attracting potential customers and capturing their contact information to build an email list. Lessons detail how to create a high-converting sales funnel, which guides a prospect toward a purchase. The curriculum also emphasizes the importance of effective sales copy that resonates with the target audience and clearly presents the product offer.
Days 11-15: Launching, Traffic, and Scaling
The final days focus on preparing for the business launch, driving initial traffic, and planning for expansion. A major focus is placed on sales and presenting, teaching participants how to communicate their offer effectively to a larger audience. This includes strategies for leveraging various platforms to generate consistent traffic to the newly built sales funnel. The challenge culminates with a clear strategy for launching the business and an outline for scaling the operation. The final assignment often involves a review and consultation to ensure the developed business plan is ready for execution and long-term growth.
Understanding the Cost Structure and Associated Upsells
The initial entry point for the 15-Day Challenge is intentionally low, typically costing a nominal fee of $7 to gain access to the daily training modules. This low price makes the core value proposition highly accessible to a broad audience of aspiring entrepreneurs. However, the program is structured as the first step in a sales funnel, meaning the primary financial commitment comes from expected additional purchases and ongoing software needs.
A significant implied cost is the requirement for specific marketing software, such as a sales funnel builder like ClickFunnels, which is needed to implement the lessons and may require a subscription after a trial period. Participants are also introduced to higher-priced products, known as “Business Blueprints,” which provide deep dives into the Core 4 business models. These blueprints are often priced around $2,500 each and represent the core upsell of the challenge. The consultation with a business plan advisor, included in the initial fee, serves as a point where these higher-ticket programs are introduced.
Who Should Take the Challenge
The 15-Day Challenge is well-suited for individuals new to digital marketing and online business. It provides a step-by-step roadmap that simplifies the process of creating an internet-based income stream, making it ideal for those overwhelmed by where to begin. People interested in the affiliate marketing business model, especially the high-ticket variation, will find the content directly relevant. The structure also benefits those who thrive in a time-bound, daily assignment format that enforces accountability and action.
The challenge is less suitable for established entrepreneurs looking for advanced scaling tactics or niche-specific strategies. Furthermore, it is not recommended for individuals unwilling or unable to invest in necessary supporting software subscriptions or who have zero capital for future educational programs. Success requires a commitment of time and a willingness to follow the suggested investment pathway for tools and further education.
Final Evaluation: Weighing the Benefits Against the Commitment
The 15-Day Challenge offers substantial educational value for its minimal initial cost, providing a clear overview of online business fundamentals and high-ticket affiliate marketing. The structured, daily format and the inclusion of a personal business plan advisor benefit beginners seeking guidance and clarity. This training covers mindset, market selection, funnel building, and traffic generation, saving a new entrepreneur time wading through fragmented information.
The commitment extends beyond the initial two weeks and the small entry fee. Participants must be prepared for the introduction of the high-priced “Business Blueprint” packages, presented as the next logical step. While the initial knowledge is valuable, full implementation often necessitates the purchase of these higher-tier educational products and ongoing software subscriptions. The challenge functions as an accelerated, low-cost gateway to a much higher-cost suite of products. For the average user, the challenge is worthwhile for the foundational blueprint, provided they are aware of the substantial financial commitment likely to follow.