Why Planned Giving Matters for Donors and Nonprofits

Planned giving lets donors make larger, more meaningful charitable gifts than they could typically afford during their lifetimes, while often reducing their tax burden and preserving financial security along the way. Unlike writing a check to a nonprofit each year, planned giving involves structuring a future gift through a will, trust, retirement account, or other financial vehicle so the charity receives it later, usually after the donor’s death. The appeal is straightforward: you keep control of your assets while you’re alive, and you direct a significant impact after you’re gone.

What Planned Giving Actually Looks Like

Planned giving is an umbrella term covering several types of deferred or structured charitable gifts. The most common is a charitable bequest, which is simply a line in your will directing a specific amount, a percentage of your estate, or whatever remains after other distributions to go to a charity. Other forms include charitable remainder trusts, charitable gift annuities, and beneficiary designations on retirement accounts or life insurance policies.

What ties all of these together is the idea of giving from accumulated wealth rather than current income. A retiree who donates $500 a year from her checking account might leave $200,000 to the same organization through her estate. That difference in scale is the core reason planned giving exists.

Tax Benefits That Outpace Annual Donations

Planned gifts carry tax advantages that annual cash donations simply can’t match. Charitable bequests receive an unlimited deduction against the value of an estate. There is no cap. If your estate is large enough to trigger the federal estate tax, every dollar directed to a qualified charity reduces the taxable estate dollar for dollar. This applies not just to cash but also to property, real estate, stock, IRAs, and other assets.

For donors who want tax benefits during their lifetime, certain planned giving vehicles deliver that too. A charitable remainder trust, for example, provides an income stream to the donor for a set number of years or for life, then transfers the remaining assets to charity. The donor receives a partial income tax deduction in the year the trust is funded.

Retirement accounts offer another powerful channel. Qualified Charitable Distributions allow individuals age 70½ and older to donate directly from an IRA to a qualified charity without counting the distribution as taxable income. For 2026, the annual QCD limit is $111,000 per person, and up to $55,000 of that can fund a one-time gift to a charitable remainder trust or charitable gift annuity. Married couples can each use their own limit. For retirees facing required minimum distributions they don’t need for living expenses, QCDs effectively turn a tax liability into a charitable gift.

You Keep Your Assets While You’re Alive

One of the strongest reasons donors choose planned giving over large lifetime gifts is simple: you don’t have to give anything up right now. A bequest costs you nothing today. You retain full use of your home, your investments, and your savings for as long as you need them. If your financial situation changes, you can revoke or modify a bequest by updating your will or adding a codicil.

This flexibility extends to other vehicles too. You can name a charity as the beneficiary of a life insurance policy while continuing to receive the policy’s benefits during your lifetime. The same goes for annuities. The charity receives what remains after your death, and you bear no financial sacrifice in the meantime.

For many donors, this resolves a tension they feel between wanting to be generous and needing to protect their own financial security. Planned giving removes the either/or. You can commit to a significant gift without worrying about outliving your savings.

Control Over How Your Gift Is Used

Planned giving allows you to be specific about where your money goes after you’re gone. A bequest can name a particular program, fund a scholarship, or support an endowment. You can instruct your executor to distribute the gift immediately or spread it out over time. Your will provides clear, legally binding directions that reduce confusion during estate settlement.

Some donors use planned gifts to extend their philanthropic values to the next generation. A bequest can fund multiple donor-advised funds for different family members, giving each person the ability to recommend grants to charities they care about. This effectively passes on a tradition of giving along with the financial resources to sustain it.

A donor-advised fund created through a bequest is especially flexible. Your executor can recommend grants to as many charities as you specify, either all at once or gradually over time, following the priorities you’ve outlined.

Why Nonprofits Actively Seek Planned Gifts

From the nonprofit’s side, planned giving solves a problem that annual fundraising can’t: long-term financial stability. Annual donations fluctuate with the economy, donor fatigue, and competing campaigns. Planned gifts, by contrast, represent committed future revenue that organizations can factor into strategic planning. An endowment funded by bequests can generate investment income indefinitely, supporting programs even during years when annual fundraising falls short.

Planned giving also helps nonprofits diversify their revenue. Because these gifts often come in the form of stock, real estate, or retirement assets rather than cash, they reduce an organization’s dependence on any single funding source. A nonprofit that relies heavily on foundation grants or government contracts is vulnerable to policy shifts or economic downturns. A steady flow of planned gifts from individual donors provides a financial cushion that other revenue streams don’t.

This is why most established nonprofits run legacy giving programs and actively encourage supporters to include the organization in their estate plans. Even a modest bequest, compounded across dozens or hundreds of donors over time, can transform an organization’s financial position.

Who Planned Giving Makes Sense For

You don’t need to be wealthy to make a planned gift. A bequest of any size works, and naming a charity as a beneficiary on a retirement account or life insurance policy costs nothing to set up. The primary requirement is that you care enough about an organization’s mission to want your support to outlast you.

That said, planned giving delivers the most financial benefit in a few specific situations. If your estate is large enough to face federal estate taxes, charitable bequests directly reduce the taxable amount. If you hold appreciated stock or real estate, gifting those assets through a trust can help you avoid capital gains taxes you’d owe on a sale. And if you’re over 70½ with IRA assets you don’t need for daily expenses, QCDs let you satisfy required distributions while supporting a cause you believe in.

Setting up a bequest is straightforward. Fidelity Charitable notes that a charitable bequest can be written into a will with a short paragraph, and revoked just as easily if your circumstances change. More complex vehicles like charitable remainder trusts typically require working with an estate planning attorney, but the bequest itself is one of the simplest legal instruments in estate planning.