20 GroupM Interview Questions and Answers

GroupM is the world’s largest media investment management company. The company is made up of a collective of global media agencies including Mindshare, MediaCom, Wavemaker, and Essence.

If you’re interviewing for a job at GroupM, you can expect to be asked a variety of questions about your experience, skills, and knowledge of the media industry. To help you prepare, we’ve gathered a list of sample GroupM interview questions and answers.

GroupM Interview Process

The interview process at GroupM can vary depending on the position you are applying for. However, most positions will require at least two rounds of interviews, one with a recruiter and one with the hiring manager. For some positions, there may also be a third round of interviews with other team members or a senior management position. The length of the hiring process can also vary depending on the position, but it is generally fairly quick, with most offers being made within a few weeks of the initial interview.

1. What is your experience with advertising and media?

This question is a great way to gauge your experience with the industry and how you can apply it to GroupM. If you have no prior experience, explain what led you to pursue this career path.

Example: “I’ve always been interested in advertising and media because of my love for technology. I started working as an intern at a local radio station where I learned about digital marketing and social media. After graduating from college, I worked as a freelance writer for several online publications before landing my first full-time job at a digital marketing agency.”

2. How do you think the digital space will affect traditional media in the next 5-10 years?

This question is a great way to see how you think about the future of your industry. It also shows that the interviewer wants to know more about your critical thinking skills and ability to predict trends in the media space. Your answer should include examples of how digital has affected traditional media, as well as how you expect it will continue to do so in the future.

Example: “I believe that digital spaces are already affecting traditional media. For example, I worked for a newspaper where we saw a significant drop in readership over the last five years. However, our website traffic increased significantly during this time period. This led us to create an online subscription service that allowed people to read our content without advertisements. We were able to increase revenue by offering additional services to our existing audience.”

3. Why should we hire you over other candidates?

This question is a great way for employers to learn more about your qualifications and how you can benefit their company. When answering this question, it’s important to highlight the skills that make you unique as well as the skills that are most relevant to the job.

Example: “I have several years of experience in digital marketing, which makes me an excellent fit for this role. I also have extensive knowledge of social media platforms, including Facebook, Instagram and Twitter. In my previous position, I was responsible for managing our brand on these sites, so I know what strategies work best. I’m excited to use my expertise to help GroupM expand its reach.”

4. Do you have any professional certifications?

Employers may ask this question to see if you have any certifications that are relevant to the position. If they don’t mention which certifications they’re looking for, it’s a good idea to research what certifications their company offers and whether you qualify.

Example: “I am currently working on my Certified GroupM Professional certification. I plan to complete it by the end of next month. In addition, I have completed several other marketing certifications in the past, including Google AdWords Certification, Microsoft Digital Marketing Specialist Certification and HubSpot Inbound Marketing Certification.”

5. Describe a time when you had to manage multiple projects at once, how did you handle it?

This question is a great way to assess your time management skills and how you prioritize tasks. When answering this question, it can be helpful to describe the steps you took to manage multiple projects at once and highlight any specific skills or tools that helped you stay organized.

Example: “In my previous role as an account executive, I was responsible for managing several clients at once while also working on different marketing campaigns. To help me stay organized, I used project management software to create separate folders for each client and campaign. This allowed me to easily access all of the information I needed for each project and ensured I didn’t forget anything.”

6. Tell me about a time that you disagreed with a decision made by your manager, how did you handle it?

This question can help the interviewer understand how you handle disagreements with your superiors and how you use your critical thinking skills to solve problems. Use examples from your past experience where you disagreed with a decision made by your manager, but also show how you used your problem-solving skills to find solutions that benefited everyone involved.

Example: “In my last role as an account executive, I disagreed with my manager’s decision to not pursue a client who was looking for more advanced marketing services. I explained why I thought we were a good fit for their business and asked if there was anything else I could do to convince them to work with us. My manager agreed to send me on a sales call with another team member so I could prove myself and our company.”

7. What is your experience working with clients?

This question can help the interviewer understand your experience with clients and how you interact with them. You may have worked with clients in a previous role, or you might be looking for your first opportunity to work with clients. Consider what skills you’ve developed that helped you succeed when working with clients.

Example: “In my last position as an account manager, I was responsible for managing client accounts and ensuring they were happy with our services. I would regularly meet with clients to discuss their goals and expectations for our company. This allowed me to develop strong communication skills and learn more about what clients wanted from us. It also helped me build relationships with clients so they felt comfortable reaching out if they had any questions.”

8. Can you tell me about an ad campaign that you were particularly proud of?

This question is a great way to learn more about your candidate’s work history and how they feel about their accomplishments. This can be an opportunity for you to see what kind of results the person has produced in the past, but it can also give you insight into how they value their own work.

Example: “I was working on a campaign for a local restaurant that I felt really proud of. We were trying to get people to come back to the restaurant more often, so we created a series of ads that showed different meals throughout the week. The idea was that if someone saw the ad on Monday, they would remember the meal they had there last Friday and want to go back again. It worked out really well, and the client was very happy with the results.”

9. Give us an example of a project where you had to be innovative.

This question is a great way to show your potential employer that you are willing to take risks and try new things. When answering this question, it can be helpful to describe the steps you took to come up with an innovative idea and how it helped your team or company.

Example: “At my previous job, I was working on a campaign for a client who wanted to target millennials. At first, we were unsure of what kind of messaging would resonate with them. So, I came up with the idea to create a social media campaign where users could submit their own ideas about what they thought made someone millennial-friendly. We then used those submissions in our ads.”

10. What are some qualities that make someone successful in this type of role?

This question is a great way to show your understanding of what it takes to succeed in this role. When answering, you can list the qualities that helped you get to where you are today and how they apply to this position.

Example: “I think one of the most important qualities for someone who wants to be successful in this type of role is being able to work well with others. I’ve found that many projects require collaboration between different departments or teams, so having good communication skills and an ability to collaborate with others is essential. Another quality I find helpful is flexibility. In my previous roles, I have worked on projects that required me to adapt to new situations quickly. Being flexible allows me to take on these challenges.”

11. What would you say has been your greatest achievement so far?

This question is a great way to learn more about the candidate’s background and what they’re passionate about. It can also help you understand how they define success, which can be an important factor in their future performance at GroupM. When answering this question, it can be helpful to focus on one specific achievement that helped you grow as a professional or helped others.

Example: “My greatest achievement so far has been my ability to work with clients who have anxiety disorders. I worked for a company that specialized in helping people overcome these disorders, and I was able to use my communication skills to help them develop strategies to reach their goals. This experience taught me how valuable it is to listen to others and find ways to support them.”

12. Do you have experience managing a team?

This question can help the interviewer determine your leadership skills and how you might fit into their company. Use examples from previous work experiences to highlight your management style, communication skills and ability to motivate a team.

Example: “In my last position as an account manager for a marketing agency, I led a team of five other account managers. We met weekly to discuss our clients’ needs and goals, and we used this information to create strategies that would meet those objectives. I also encouraged my team members to share their ideas with me so we could collaborate on new ways to approach projects. This helped us develop more innovative solutions for our clients.”

13. What excites you most about joining GroupM?

This question is a great way to learn more about the candidate’s interest in your company. It also allows you to see how they feel about their current job and what they hope to gain from this position. When answering, be sure to highlight something specific that drew you to GroupM.

Example: “I am most excited about joining GroupM because of its reputation for being an innovative leader in the advertising industry. I have always wanted to work for a company like this one where I can use my skills to help develop new ways to reach customers. I think I could really make a difference here.”

14. Are you comfortable working within tight deadlines?

When working in a group, you may need to meet tight deadlines. Employers ask this question to see if you can work under pressure and complete tasks on time. In your answer, explain that you are willing to do whatever it takes to get the job done. Show them that you have experience with meeting deadlines and getting projects completed on time.

Example: “In my previous role as an account executive, I was responsible for managing multiple clients at once. This required me to manage several different campaigns at once while also making sure all of our client’s needs were met. Throughout the day, I would check in with each team member to make sure they had everything they needed to complete their task. If anyone ever needed help or advice, I was always available to lend a hand.”

15. What kind of work environment do you prefer?

Employers ask this question to learn more about your personality and how you might fit in with their company culture. When answering, it can be helpful to mention a specific example of a work environment that you enjoyed or one that you didn’t enjoy as much.

Example: “I prefer a collaborative work environment where everyone is willing to help each other out. I’ve worked at companies before where there was competition between coworkers, which made the workday stressful. In my last position, we had weekly meetings where we discussed our progress on projects and asked for advice from others when needed. This helped us all get along and feel like part of a team.”

16. Have you ever worked on a project that didn’t go well? What went wrong?

This question can help employers understand how you respond to challenges and learn from your mistakes. When answering, it can be helpful to focus on a specific example of a project that didn’t go well and explain what you learned from the experience.

Example: “In my last role as an account executive, I was tasked with creating a campaign for a new client. The client wanted to target millennials, but I had never worked on a campaign like this before. I decided to reach out to some colleagues who have more experience in this area to get their advice. They were able to give me some great tips about how to create a successful millennial marketing campaign. After implementing their suggestions, we were able to successfully launch our campaign.”

17. If hired, what would you like to achieve in your first year here?

This question is a great way to see what the candidate’s goals are and how they align with those of the company. It also gives you an idea of their time frame for success. When answering this question, it can be helpful to think about your career goals and how they relate to the job description.

Example: “I would like to learn as much as I can about GroupM and its clients. I’d also like to become proficient in all aspects of digital marketing so that I can help develop strategies that will increase revenue and client satisfaction.”

18. Do you have experience creating budgets for campaigns?

This question can help the interviewer understand your experience with a key function of working in marketing. Use examples from previous work to highlight your skills and abilities, such as how you developed budgets for campaigns and what strategies you used to meet goals.

Example: “In my last role, I was responsible for creating monthly budgets for all client accounts. I started by reviewing campaign performance metrics like cost per click, conversion rates and return on investment. Then, I would use these numbers to create a budget that met client expectations while also ensuring we were making enough revenue to cover our costs. This process helped me develop an understanding of how to effectively manage client expectations while still meeting company goals.”

19. What would you say is your biggest weakness?

Employers ask this question to see how you handle a negative situation. They want to know that you can be honest about your weaknesses and use them as opportunities for growth. When answering, try to think of something that is not too detrimental to your career or personal life.

Example: “My biggest weakness is my attention to detail. I am always looking for ways to improve in this area, but it’s just one of those things where I have to work harder than others to make sure everything is done correctly. In the past, I’ve used software programs to help me with organization and time management. This has helped me become more efficient at work.”

20. What would you do if you found out another employee was not following company policy?

This question can help the interviewer assess your ability to follow company policy and procedures. It can also show how you would handle a situation that could negatively impact the team or organization as a whole. In your answer, try to highlight your commitment to following policies and procedures while also showing your willingness to address issues with your coworkers in a professional manner.

Example: “If I found out another employee was not following company policy, I would first make sure I understood what specific policy they were breaking. Then, I would talk to them about it privately to see if there was an explanation for their actions. If they still weren’t following policy, I would document the incident and report it to my supervisor so they could take appropriate action.”