You can get to your Google Business Profile by searching for your business name on Google while signed into the Google account linked to your profile. Google eliminated the separate dashboard website in 2022, so you now manage everything directly from Google Search or the Google Maps app.
Access Your Profile From Google Search
The fastest way to reach your profile is through a simple Google search. Make sure you’re signed into the Google account that’s linked to your Business Profile, then search for your exact business name and city, or just type “my business” into the search bar. Your management panel will appear at the top of the results, with options to edit your profile, read reviews, view insights, and more.
From there, select “Edit profile” to update your hours, address, phone number, photos, or business description. Once you’ve made changes, hit Save. That’s really all there is to it. There’s no separate website or app to log into.
Access Your Profile From Google Maps
If you prefer using your phone, open the Google Maps app and tap “Business” in the bottom right corner. This takes you to the same management interface where you can edit your profile details, respond to reviews, add photos, and post updates.
This method works well if you’re on the go and need to quickly update something like holiday hours or respond to a new review. The Maps app gives you the same editing capabilities as the search-based panel.
If You Can’t Find Your Profile
The most common reason your management panel doesn’t appear is that you’re signed into the wrong Google account. If you have multiple Gmail addresses, try switching accounts. Your profile is tied to whichever account was used to create or verify it originally, and signing into a different one won’t show you the management options.
If you see a “Get verified” button instead of editing options, Google hasn’t fully verified your business yet. You’ll need to complete the verification process before you can manage the profile. Verification methods vary, but Google typically walks you through the steps on screen. Once verified, you’ll receive a confirmation email and gain full editing access.
If Someone Else Controls the Profile
Sometimes a former employee, a previous owner, or an old marketing agency still holds access to your profile. If that’s the case, you can request ownership through an official process.
- For storefront businesses: Go to business.google.com/add, enter your business name and address, and select your business from the list. You’ll see a message that says someone else may manage this profile. Select “Request Access,” fill out the form, and submit it.
- For service-area businesses (businesses that travel to customers rather than serving them at a fixed location): Contact Google support directly and enter “Transfer ownership of listing” as your issue description.
After you submit the request, the current profile owner gets an email notification and has 3 days to respond. If they approve it, you’ll receive an email and can start managing the profile immediately. If they deny it, you can appeal the decision.
If the current owner doesn’t respond at all within those 3 days, you may get the option to claim the profile yourself. Open the confirmation email you received about your ownership request, select “View request,” then “Verify,” and follow the instructions. You can also sign back into your Business Profile and look for a “Claim” or “Verify” button, though this option isn’t always available.
Bookmark Your Profile for Quick Access
Since there’s no standalone dashboard anymore, the easiest way to get back to your profile quickly is to search “my business” on Google while signed in. Some business owners bookmark the search results page or pin the Google Maps app to their home screen for faster access. Either way, the key is staying signed into the correct Google account. If you’re managing profiles for multiple locations, each one needs to be tied to the same account, or you’ll need to switch accounts to access them individually.