To claim your business on Google, search for it on Google Maps, select “Claim this business,” and then complete Google’s verification process. The whole setup takes just a few minutes, though verification itself can take anywhere from a few days to two weeks depending on the method Google assigns you.
Find Your Business on Google Maps
Many businesses already have a listing on Google even if no one has claimed it. Google creates these automatically from public records, directories, and user contributions. Your first step is to check whether your business already appears.
On a computer, open Google Maps and search for your business name along with the city. If the listing appears, click on it and look for the “Claim this business” option, then select “Manage now.” On the Google Maps mobile app, the same option appears under the “About” tab of the business listing. If you see your business but the name or details are slightly off, claim it first and fix the details after verification.
If your business doesn’t appear at all, you’ll need to create a new listing instead of claiming one. Go to business.google.com/add, enter your business name and address, and Google will walk you through creating a profile from scratch. The verification process that follows is the same either way.
Who Qualifies for a Business Profile
Google requires that your business make in-person contact with customers during its stated hours. That covers storefronts, restaurants, offices, and service-area businesses like plumbers or landscapers who travel to customers. Seasonal businesses qualify too, as long as they display permanent signage at their location year-round.
A few categories are explicitly ineligible: online-only businesses, lead generation companies, rental or for-sale properties (though a leasing office is fine), and any business using a P.O. box or remote mailbox as its address. Businesses selling age-restricted products like alcohol or cannabis can’t register as service-area businesses without a physical storefront.
Complete the Verification Process
After you click “Manage now,” Google will ask you to verify that you actually own or represent the business. The verification methods available to you are determined automatically by Google based on your business type, location, and other factors. You can’t pick your preferred method, but here’s what you might be offered:
- Phone or text: Google sends a verification code to your business phone number via call or SMS. This is the fastest option, often completing in minutes. Make sure a real person can answer the call, since automated phone systems won’t capture the code.
- Email: Google sends a verification link to an email address associated with your business. Follow the steps in the email to confirm ownership.
- Video recording: You record a short video showing proof of your business location and information. Google recommends this method when it’s available.
- Live video call: A Google support representative joins a video call with you while you’re physically at your business. You’ll need to show your location and proof of ownership during the call. This option is only available during your listed business hours.
- Postcard: Google mails a postcard with a verification code to your business address. Most postcards arrive within 14 days, and the code expires after 30 days. While you’re waiting, don’t edit your business name, address, or category, and don’t request a new code. Either action will invalidate the original code.
In some cases, Google may require you to complete more than one verification method before your profile goes live.
If Someone Else Already Claimed It
When you try to claim your business and see a message saying “Someone else may manage this Business Profile,” it means a previous owner, employee, or marketing agency already verified the listing. This happens frequently with businesses that have changed hands or hired outside help with their online presence.
To get control, go to business.google.com/add and enter your business name and address. Select your business from the results, then click “Request Access.” You’ll fill out a form explaining your relationship to the business and submit it. Google notifies the current profile owner, who has a set window to respond. If they approve your request, you’ll get access. If they don’t respond within that window, Google may grant you ownership after reviewing your claim.
Managing Your Profile After Verification
Google retired its standalone Business Profile app, so you now manage everything directly through Google Search or Google Maps. Sign into the Google account you used during verification, then search for your business name on Google. Your management panel will appear at the top of the results, where you can click “Edit profile” to update your hours, phone number, address, photos, and business description.
On mobile, open the Google Maps app and tap the “Business” button at the bottom right. From there you can edit your profile, respond to reviews, add photos, and post updates. Any changes you save will typically appear on your listing within a few minutes, though some edits may take longer if Google reviews them first.
Keep your profile accurate and complete. Businesses with up-to-date hours, recent photos, and responses to customer reviews tend to rank higher in local search results. Add your website, service menu, and a clear business description so customers searching in your area find exactly what they need.