Finding the correct unique identifier is necessary for businesses operating on the Meta platform (Facebook and Instagram). These numerical sequences, often called IDs, function as digital addresses for various business assets. Locating these identifiers is fundamental for linking different services, granting secure access to partners, and ensuring data is tracked accurately. They connect your advertising efforts, public presence, and management hub.
Clarifying the Different Types of Facebook Business Identifiers
The term “Facebook Business ID” is often used generally, but the platform uses three distinct identifiers.
The Business Manager ID (or Business Account ID) represents the organizational container holding all your assets. This ID is the master key for the entire business operation, providing central control for permissions and ownership.
The Ad Account ID is a separate numerical string identifying a specific account used for running paid advertising campaigns. Since a business can operate multiple ad accounts, each is assigned a unique ID for billing and tracking purposes. This identifier is necessary for connecting to third-party ad tools or communicating with Meta support.
The Facebook Page ID identifies the public-facing profile that represents your brand. This ID is associated with the community and content elements of your presence. It is required when connecting your social media presence to external websites, CRM systems, or other publishing platforms.
Step-by-Step: Locating Your Facebook Business Manager ID
The Business Manager ID identifies your central organizational hub, accessed through the Meta Business Suite dashboard using a desktop browser. From the main dashboard, locate the gear icon (Settings menu), typically in the bottom left corner. Click this icon, then select the option labeled “Business Info.”
This section displays a summary of your organization’s data. Your Business Manager ID, a unique 15-digit number, will be displayed prominently near the top of this page, usually below your business name.
A quicker method is to look at the browser’s address bar when you are on any page within the Business Settings section. The ID appears as the numerical string following the parameter `business_id=` in the URL.
Finding Your Ad Account ID
The Ad Account ID is essential for managing paid advertising efforts and can be located using two primary methods. The most common approach is finding it directly within the Ads Manager interface. When inside the Ads Manager, the account ID is visible in the upper-left corner of the dashboard, next to the name of the ad account you are viewing.
Alternatively, navigate to the central Business Settings of the Meta Business Suite. Expand the “Accounts” section in the left-hand menu and select “Ad Accounts.” This view lists all ad accounts associated with your Business Manager, with the unique Ad Account ID displayed alongside the account name.
You can also confirm the ID by examining the URL in the browser’s address bar while viewing any page within the Ads Manager. The Ad Account ID is the numerical sequence following the parameter `act=` in the URL.
Locating Your Facebook Page ID
The Facebook Page ID identifies your public profile and is often the easiest identifier to locate. One straightforward method is to navigate to the desired Facebook Page and look for the “About” tab in the main menu. Scrolling down in the About section will reveal a field labeled “Page ID” under the “Page Transparency” section.
You can also try examining the page’s URL in your desktop browser’s address bar. If the page uses a custom vanity URL (e.g., `facebook.com/YourBusinessName`), this method may not work. For pages with a custom URL, rely on the Page Transparency section within the page settings to view the unique numerical ID.
Common Use Cases for Your Business ID
These unique identifiers facilitate secure connections with external services and partners.
The Business Manager ID is required when granting a marketing agency or vendor partner access to your assets, a process known as Partner Access. Providing this ID allows the partner’s Business Manager to link with yours, ensuring they access only the specific assets you assign (e.g., a Page or Ad Account).
The Ad Account ID is necessary for integrating with third-party analytics dashboards, reporting tools, and CRM platforms. These systems use the ID to pull performance data and synchronize campaign results with broader sales and marketing metrics. Providing the specific Ad Account ID is also the first step when contacting Meta support regarding billing, campaign delivery, or account restrictions.
The Page ID is primarily used for integrating your public presence with external web properties and tools. This includes embedding a Facebook feed on your website, verifying domain ownership for advertising, or connecting your Page to a publishing tool.
Troubleshooting: What If You Cannot Access Business Settings?
An inability to access Business Settings to find your IDs is usually related to user permissions within the Business Manager. Viewing the Business Manager ID, managing assets, and assigning roles is restricted to individuals with the highest administrative access, such as the Business Admin or those with “Full Control.”
If you cannot locate the necessary settings, confirm the role assigned to your personal profile in the Business Manager’s People section. Users with an Employee or Advertiser role cannot view the central Business Info section where the main ID is displayed. You must contact an existing Business Admin to request the ID or an elevation of your access level.
Ensure you are logged into the correct personal Facebook profile that has been granted access to the Business Manager. If your company uses multiple Business Managers, verify that you have selected the appropriate one in the Business Suite interface.