You can list your business on Bing for free through Bing Places for Business, Microsoft’s directory that powers results on Bing Search and Bing Maps. The entire process takes about 10 to 15 minutes if you have your business details ready, though verification can add a few days depending on the method Bing assigns to your listing.
What You Need Before You Start
Gather the following before you begin so you can complete everything in one sitting:
- Business name exactly as it appears on your signage, website, and other directory listings
- Phone number that customers use to reach you
- Physical address matching your official postal address
- Website URL
- Hours of operation
- Business category (Bing provides a drop-down list of sectors)
- A short description of what your business does
- Photos of your storefront, products, or team
- Social media links (optional but recommended)
If you already have a Google Business Profile, you can skip most of the manual data entry by importing directly from Google. More on that below.
Create a Microsoft Account
Go to the Bing Places for Business website at bing.com/forbusiness. If you already have a Microsoft account (the same login you’d use for Outlook, Xbox, or Microsoft 365), you can sign in with that. Otherwise, click “New User,” enter your email address, set a password, and confirm with the verification code Bing sends you. This account becomes your dashboard for managing the listing going forward, so use an email you check regularly.
Import From Google or Create a New Listing
Once you’re signed in, Bing gives you two paths. If you have a Google Business Profile, click “Import from Google Business Profile now.” Bing will ask for permission to view and manage your Google listing so it can pull your business name, hours, contact details, and photos. Granting this access doesn’t change anything on the Google side. It simply copies the data into Bing Places so you don’t have to re-enter it. By authorizing the image import, you’re certifying you have the rights to use those photos on both platforms.
If you don’t have a Google listing or prefer to start fresh, choose the manual route. Bing will ask you to select your business type and location from drop-down menus, then search for your business by phone number or name. If Bing finds an existing online listing that matches, you’ll see a “Claim business” option. If nothing comes up, click “Create new business” and fill in the details from scratch.
Businesses With Multiple Locations
If you operate more than one location, Bing lets you add them all under a single account. Enter the number of locations, then provide the address and specific details for each one. You can verify all locations at the same time rather than going through the process individually.
Fill Out Your Business Profile
Everything you enter in this step shows up publicly on Bing search results and Bing Maps, so accuracy matters. Bing will prompt you for your business name, phone number, address, website, sector, a description of what you do, hours of operation, social media links, and photos.
Your business description is a chance to tell potential customers what you offer in plain language. Focus on your core services or products and the area you serve. Keep it factual rather than promotional.
Photos are worth the extra few minutes. Images appear prominently in Bing search results and on Maps, and listings with photos tend to attract more clicks than those without. Upload your logo, a clear exterior shot so customers can recognize your location, and a few interior or product photos.
Keep Your Details Consistent Across Directories
Search engines pull business information from multiple sources around the web. If your name, address, or phone number differs slightly between Bing, Google, Yelp, and other directories, search engines can’t tell which version is correct, and that inconsistency can hurt your visibility. Use the exact same formatting everywhere. If your Google listing says “123 Main St, Suite 4,” don’t shorten it to “123 Main St #4” on Bing. Small discrepancies like abbreviations, spacing, or phone number formatting can cause problems.
Verify Your Listing
Before your listing goes live, Bing needs to confirm you actually own or manage the business. The verification method Bing offers depends on your specific listing and region. Options may include a postcard mailed to your business address with a PIN code, a phone call, or an email with a verification link. You don’t get to choose freely. Bing shows only the methods available for your situation.
Postcard verification is the most common method and typically takes a week or two to arrive. When the card shows up, log back into your Bing Places dashboard and enter the PIN. If the postcard never arrives or the code expires before you use it, resubmit the verification request. Double-check that the address on your listing matches your official postal address exactly, including suite numbers, unit designations, and zip codes. Even a minor mismatch can cause delivery issues.
If repeated attempts fail, submit a support request through the Bing Places dashboard. The support team can review your listing for region-specific delivery problems or potentially enable an alternative verification method. Use the official contact form rather than chat, as chat availability on Bing Places can be limited.
Managing Your Listing After Setup
Once verified, your business appears in Bing search results and on Bing Maps. Your Bing Places dashboard lets you update any detail at any time. Update your hours for holidays, add new photos as your business evolves, and correct any information that changes. If you move locations or change your phone number, update Bing immediately along with every other directory where you’re listed.
Bing also surfaces customer reviews and ratings. While you can’t control what people write, responding to reviews through your dashboard signals that your business is active and engaged. Check your dashboard periodically to monitor how your listing appears and whether any information needs refreshing.