You log in to Google Business Profile by visiting business.google.com and signing in with the Google account linked to your business. There’s no separate app or standalone dashboard anymore. Google now lets you manage your profile directly from Google Search and Google Maps, so once you’re signed in to the right Google account, you’re just a search away from editing your listing.
Log In Through Google Search
The fastest way to access your profile is through Google Search itself. Sign in to the Google account that’s linked to your Business Profile, then search for your business name or type “my business” in the search bar. Your profile management panel will appear right in the search results, with options to edit your profile, view insights, read reviews, and more.
From there, select “Edit profile” to update your hours, contact information, photos, or business description. Make your changes and hit “Save.” You don’t need to navigate to a separate website or dashboard.
Log In Through Google Maps
If you prefer using your phone, open the Google Maps app and make sure you’re signed in to the Google account tied to your business. Tap “Business” at the bottom right of the screen. This takes you to your profile management view, where you can tap “Edit profile” to make changes. The same editing options available on desktop are accessible here, including updating your address, business category, and operating hours.
Log In at business.google.com
You can also go directly to business.google.com in any browser. Google will prompt you to sign in or select a Google account. Once authenticated, you’ll be able to create a new profile or manage an existing one. This URL is especially useful if you’re setting up a profile for the first time, since creating and listing your business on Google is free.
Signed In but Can’t See Your Profile
The most common reason you can see the login screen but not your business listing is an account mismatch. You might be signed in to a personal Gmail account when your profile is linked to a different Google account, perhaps a work email or an older Gmail address. Try switching accounts by clicking your profile icon in the top right corner of any Google page and selecting the correct account.
If you’re not sure which email is linked to the profile, think back to which account you used when you first created or verified the listing. Check each Google account you own by signing in and searching for your business name on Google. The management panel only appears when you’re using the linked account.
Request Access to a Profile You Don’t Control
If someone else, like a former employee or a previous marketing agency, currently owns your business profile, you can request access. Go to business.google.com/add, enter your business name and address, and select your business from the list. Google will display a message saying someone else may already manage this profile. Select “Request Access,” fill out the form, and submit it.
The current owner gets an email notification and has 3 days to respond. If they approve, you’ll receive a confirmation email and gain management access. If they deny the request, you can appeal. If they don’t respond at all within 3 days, Google may give you the option to claim the profile yourself.
What to Do if Your Profile Is Suspended
Sometimes you can log in just fine but find that your profile has been suspended or disabled. Google suspends profiles that violate its guidelines, and when that happens, the public can’t see your listing and you can’t make edits. Your account itself may also be restricted, which suspends every profile you manage and prevents you from creating or claiming new ones.
To fix a suspended profile, start by reviewing Google’s guidelines and making sure your listing complies. Then open the Google Business Profile appeals tool, confirm you’re signed in to the correct account, select the profile you want to appeal, and submit. Google may prompt you to upload supporting evidence. Documents that strengthen your case include official business registration, a business license, tax certificates, or utility bills (electricity, phone, water, internet) showing your business name and address. You have 60 minutes to submit evidence once the form opens, so gather your documents before you start.
If your entire account is restricted rather than a single profile, go to your “My accounts” page first to appeal the account restriction. Once that’s lifted, you can then submit a separate appeal for the suspended profile. Do not create a new profile for the same business while an appeal is under review, as this can complicate the process.
Tips for Smooth Access Going Forward
Keep a record of which Google account owns your business profile. If multiple people need access, add them as managers through the profile settings rather than sharing login credentials. This way, if someone leaves your team, you can revoke their access without losing control of the listing.
Bookmark business.google.com for quick access, or simply remember that searching your business name on Google while signed in is the fastest route to your management tools. Google has consolidated everything into Search and Maps, so there’s no separate app to download or portal to remember.