ServiceMaster is a property services company that operates primarily through two business lines: disaster restoration and commercial cleaning. It also owns Two Men and a Truck, a national moving service. Most people encounter ServiceMaster after a pipe bursts, a fire damages their home, or their business needs ongoing janitorial work. The company operates through locally owned franchises across the country, with plans to add 52 new locations in 2026 alone.
Disaster Restoration Through ServiceMaster Restore
ServiceMaster Restore is the branch most homeowners and business owners deal with during an emergency. These franchises respond to property damage caused by water, fire, storms, mold, and biohazards. They’re available 24/7, 365 days a year, and typically arrive within hours of a call to assess the damage and build a restoration plan.
Water damage is the most common reason people call. The work starts with extracting standing water, then moves into dehumidification to dry out walls, floors, and building materials. Technicians focus on preventing mold growth and permanent structural damage during this phase. If the water involved sewage or contaminated sources, crews handle disinfection and disposal of soiled materials as a separate, more intensive process.
For fire and smoke damage, the work goes beyond what you might expect. Technicians remove soot residue from surfaces using chemical treatments, address lingering smoke odors through professional deodorization, and handle structural repairs. Content cleaning is also part of the process: crews sort through your belongings, identify what can be saved, clean and restore salvageable items, and document what needs to be discarded.
Mold remediation starts with an inspection to find where growth is occurring, followed by containment, removal, and correction of the underlying moisture problem so it doesn’t come back. Storm damage restoration covers wind, flooding, and severe weather impacts, including emergency board-ups and tarping to secure a property before full repairs begin. Biohazard and trauma cleanup services are also available for situations that require specialized disinfection.
Full Reconstruction, Not Just Cleanup
One thing that separates ServiceMaster Restore from a typical cleaning crew is that many franchises handle the entire process from initial emergency response through full rebuilding. The company invested heavily in 2025 in expanding its reconstruction capabilities so franchise owners can serve as a single point of contact rather than handing you off to a separate contractor. Their construction crews include carpenters, handymen, and subcontractors who can repair structural damage after the mitigation work is done.
Franchisees also now carry on-site estimating tools that let them generate quotes during the initial visit, along with financing options for customers who need help covering costs. This is especially relevant if your insurance claim takes time to process or if your deductible is high.
Working With Insurance Companies
A large part of ServiceMaster Restore’s business involves coordinating with insurance carriers. Their restoration teams work directly with policyholders and keep all parties, including the insurance adjuster, updated on progress and next steps. For large or complex losses, the company has dedicated resources to manage claims that involve significant damage to commercial properties or major residential incidents. If you’re filing a homeowner’s or commercial property insurance claim after a disaster, ServiceMaster Restore handles much of the documentation and communication that the claims process requires.
Commercial Cleaning Through ServiceMaster Clean
ServiceMaster Clean is the company’s commercial janitorial and specialty cleaning division. This side of the business focuses on ongoing contracts with businesses rather than one-time emergency calls. Services cover the basics you’d expect from a commercial cleaner: hard surface floors, carpets, windows, glass, tile and grout, upholstery, high-touch surfaces, and air ducts.
The company serves a range of industries. Healthcare facilities are a notable focus, with cleaning protocols designed around patient safety. ServiceMaster Clean is a Corporate Champion of the Association for the Health Care Environment, which reflects a specialization in hospital and clinic cleaning standards. Schools, office buildings, and industrial warehouses are also part of their client base. Beyond routine janitorial work, they offer disinfection cleaning, construction cleanup for newly built or renovated spaces, and project-based cleaning for one-off jobs.
Two Men and a Truck
The third major brand under the ServiceMaster umbrella is Two Men and a Truck, a moving company that handles residential and commercial relocations. It operates separately from the cleaning and restoration divisions but follows the same franchise model, with locally owned locations across the country.
How the Franchise Model Works for Customers
ServiceMaster doesn’t send a corporate crew to your house. Each location is independently owned and operated by a local franchise owner who follows the company’s operational standards, uses its branding and tools, and has access to its training and support systems. This means your experience can vary somewhat depending on the specific franchise in your area, but it also means the people doing the work are local business owners invested in their community’s reputation.
The company’s current strategy focuses on helping existing franchise owners expand within their territories and open additional locations closer to customers, rather than just adding franchises in new cities. For you as a customer, this translates to shorter response times and more availability, particularly for emergency restoration calls where every hour matters.