A2X is an ecommerce accounting tool that automatically pulls sales data from platforms like Amazon, Shopify, and eBay, then organizes it into clean summaries that post directly to your accounting software. If you sell products online, A2X sits between your sales channels and your books, eliminating the manual data entry that makes ecommerce accounting so tedious.
The term “A2X” also refers to A2X Markets, a licensed stock exchange in South Africa focused on secondary listings. This article covers the accounting software, which is what most searchers are looking for.
How A2X Works
When you sell on Amazon, Shopify, or another marketplace, the platform collects your revenue and then sends you periodic payouts after deducting fees, refunds, and taxes. The dollar amount that hits your bank account is a lump sum that doesn’t tell you much. Without A2X, you or your bookkeeper would need to dig through settlement reports and manually categorize every line item before entering it into your accounting system.
A2X automates that entire process. It connects to your sales channel, reads the payout data, and breaks it down into categories: gross sales, marketplace fees, shipping costs, refunds, taxes collected, and other transaction types. It then creates organized journal entries or invoices and posts them to your accounting software. The totals match the actual deposit in your bank account, so reconciliation takes a single click instead of hours of spreadsheet work.
One particularly useful feature is accrual-based month splitting. When a payout from your sales channel covers transactions that span two calendar months, A2X assigns each sale or fee to the month it actually occurred. This keeps your financial statements accurate on a monthly basis, which matters for understanding seasonal trends, calculating tax obligations, and making business decisions based on real performance data.
Supported Sales Channels
A2X currently integrates with six ecommerce platforms:
- Amazon
- Shopify
- Etsy
- Walmart
- eBay (Managed Payments)
- PayPal
Each integration is set up separately, and pricing varies by channel. If you sell on multiple platforms, you would subscribe to A2X for each one individually.
On the accounting software side, A2X posts data to QuickBooks Online, Xero, Sage, or NetSuite. You map each transaction category to the appropriate account in your chart of accounts. For example, you might send Amazon referral fees to a “Marketplace Fees” expense account and sales tax collected to a liability account. A2X lets you map at a broad category level or drill down to subcategories for more granular control, and you can adjust your mapping at any time without losing historical data.
Who Uses A2X
A2X serves two main audiences. The first is ecommerce sellers who want accurate books without spending hours on data entry. If you’re running a Shopify store or selling through Amazon FBA, your accounting gets complicated fast. Between multi-state sales tax, platform fees that change with every transaction, and refunds that may not process in the same period as the original sale, keeping clean books manually is a real challenge.
The second audience is accounting and bookkeeping firms that manage ecommerce clients. A2X is designed so that an accountant can connect a client’s sales channels, configure the account mapping once, and then let the software handle ongoing data entry. The firm reviews and posts the summarized journals rather than rebuilding settlement reports from scratch each month.
What A2X Costs
Pricing starts at $29 per month for Amazon, Shopify, Etsy, eBay, and PayPal integrations. The Walmart integration starts at $79 per month. Higher-volume sellers pay more, as pricing scales based on transaction volume or order count. Each sales channel requires its own subscription, so a seller using both Amazon and Shopify would pay for two separate A2X plans.
For many sellers, the cost pays for itself in reduced bookkeeping time. Manually reconciling a month of Amazon settlements can take several hours, and mistakes in categorization can lead to inaccurate profit figures or tax filing errors. A2X compresses that work into minutes.
What A2X Does Not Do
A2X is not a full accounting system. It doesn’t replace QuickBooks, Xero, or any other general ledger software. It handles only the sales channel side of your books, pulling in revenue, fees, and related transactions from your ecommerce platforms. You still need accounting software for expenses like inventory purchases, payroll, rent, and everything else that runs your business.
It also doesn’t manage inventory, process orders, or handle tax filing. A2X categorizes tax data accurately so your books reflect what was collected, but the actual filing and remittance of sales tax is a separate process. Think of A2X as the bridge between where you sell and where you keep your financial records.
A2X Markets: The Other A2X
If you arrived here looking for A2X Markets, that’s a licensed stock exchange in South Africa. It operates as a secondary listing venue, meaning companies already listed on another exchange (like the Johannesburg Stock Exchange) can also list their shares on A2X Markets. The exchange handles shares, ETFs, and ETNs, and operates under South Africa’s Financial Markets Act. A2X Markets uses a wholesale model, so retail investors access it through approved brokers rather than trading directly on the platform.