Career Development

What Does a Communications Lead Do?

Find out what a communications lead does, how to get this job, and what it takes to succeed as a communications lead.

The communications lead is a vital role in any organization. They are responsible for managing the flow of information between different departments and teams, ensuring that everyone has what they need to do their jobs effectively.

Communications leads often work closely with other leaders in their organization to coordinate efforts across multiple teams or departments. This may include developing plans for internal meetings or events, coordinating resources like equipment or software, or even planning social activities for employees to build relationships and foster teamwork.

Communications Lead Job Duties

Communications leads typically have a wide range of responsibilities, which can include:

  • Developing marketing campaigns that promote the company’s products or services
  • Providing technical support for all communications equipment used by the organization
  • Evaluating trends in technology and media to determine how they could be used to improve operations within the company
  • Managing external communications such as press releases and news stories in local papers or industry magazines
  • Preparing reports on department activities, including statistics on sales or customer service performance or employee turnover rates
  • Managing internal communications such as email distribution lists, intranet sites, and interdepartmental memos
  • Coordinating with other departments to schedule meetings and events
  • Working with technical staff to develop new services or improve existing ones
  • Developing and implementing communication strategies based on market research and customer feedback

Communications Lead Salary & Outlook

Communications leads are typically paid a salary, which can vary depending on their level of education, years of experience, and the size and industry of the company. They may also receive bonuses or commissions based on the success of their campaigns.

  • Median Annual Salary: $85,000 ($40.87/hour)
  • Top 10% Annual Salary: $145,000 ($69.71/hour)

The employment of communications leads is expected to grow faster than average over the next decade.

Employment growth will be driven by the need for more and better communication services, such as high-speed Internet access and mobile phone service. In addition, demand for wireless communications equipment and services will continue to increase as people use more wireless devices, such as smartphones and tablets, and businesses require more wireless services, such as mobile banking.

Communications Lead Job Requirements

A communications lead position may require the following:

Education: Communications leads are typically required to have a bachelor’s degree in communications, public relations, journalism or another related field. These programs teach students the fundamentals of communication, including writing, public speaking and media relations.

Training & Experience: Communications leads typically receive on-the-job training in their role. This training may include shadowing a current communications lead or another member of the communications department. The training may last for a few weeks or months, depending on the company’s policies and the communications lead’s experience.

Certifications & Licenses: Employers typically want their communications leads to have certifications in basic communications, the fundamentals of business communication and professional communication skills.

Communications Lead Skills

Communications leads need the following skills in order to be successful:

Communication: A strong communication skill can help you lead a team of communications professionals. You can use your communication skills to train your team, give feedback and answer questions. You can also use your communication skills to communicate with other departments, such as marketing, to collaborate on projects.

Listening: A communications lead needs to be a good listener to ensure they understand the needs of their team and company. You can use active listening to show you understand what someone is saying. This involves maintaining eye contact, nodding your head and asking questions to show you’re paying attention. You can also use reflective listening to show you understand what someone is saying. This involves repeating what the person said and asking them to confirm you understood them correctly.

Public speaking: Public speaking is the act of communicating with a large group of people. This can include speaking at conferences, presenting ideas to colleagues or speaking to a large audience. Public speaking is an important skill for a communications lead because it allows them to share information with their team and the company’s clients.

Time management: Time management is the ability to plan and execute tasks within a set time frame. Effective time management can help you meet deadlines, complete projects and communicate with team members. As a communications lead, you may have many responsibilities, so it’s important to prioritize your tasks and manage your time accordingly.

Teamwork: A communications lead needs to be a team player to be an effective leader. You can use your teamwork skills to help your team collaborate and work together to achieve common goals. You can also use teamwork skills to help your team members develop their own leadership skills.

Communications Lead Work Environment

Communications leads work in a variety of settings, including corporate offices, advertising agencies, public relations firms, and government agencies. They typically work full time and may have to work evenings and weekends to meet deadlines. Some jobs may require travel. Communications leads often work under tight deadlines and may be required to work on multiple projects at the same time. They may also be required to work overtime to meet deadlines.

Communications Lead Trends

Here are three trends influencing how communications leads work. Communications leads will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for Better Communication Between Teams

The need for better communication between teams is becoming increasingly important in today’s business world. This is because teams are often working on projects together, and they need to be able to communicate effectively in order to be successful.

Communications leads can use this trend to their advantage by developing strong communication skills and creating a culture of open communication within their team. This will allow teams to work together more efficiently and create a better product in the end.

The Importance of Being a Great Communicator

The importance of being a great communicator is becoming increasingly recognized in the business world. In order to be successful, employees need to be able to communicate effectively with both colleagues and customers.

Communications leads can utilize this trend by ensuring that their team is well-trained in communication skills. This includes everything from public speaking to writing effective emails. By doing so, communications leads can ensure that their team is prepared to handle any communication challenge that comes their way.

More Focus on Employee Engagement

Employee engagement is becoming an increasingly important focus for businesses across all industries. This is because companies are realizing that employee engagement can have a significant impact on productivity and overall company success.

As communications leads, you can capitalize on this trend by developing strategies to engage your team members. This may include providing opportunities for them to share their ideas and opinions, or offering rewards for those who achieve high levels of engagement.

How to Become a Communications Lead

A communications lead career path can be rewarding and exciting. It’s important to consider what type of company you want to work for, as well as the type of work you want to do. Do you want to write press releases or create marketing materials? Or do you want to manage social media accounts or develop content?

No matter which direction you choose, it’s important to stay up-to-date on industry trends and best practices. Read blogs and articles, attend webinars and workshops, and connect with other professionals in your field. This will help you build a strong foundation of knowledge that will serve you well in any communications role.

Related: How to Write a Communications Lead Resume

Advancement Prospects

Communications leads typically advance by taking on additional responsibilities within their organization or by moving to a larger organization. As they gain experience, they may move into management roles or take on larger projects. Communications leads who are also experienced writers may move into editing or publishing roles. Those with a background in public relations may move into management roles or open their own public relations firm.

Communications Lead Job Description Example

Are you an expert at getting people to understand complex topics? Do you have a knack for distilling information down to its essence? If so, we’d love to hear from you.

We’re looking for a communications lead to join our team and help us develop and execute communications strategies that engage and inform our various audiences. In this role, you will be responsible for writing and editing a wide range of materials, including press releases, website content, blog posts, articles, white papers, and more. You will also be responsible for managing our social media accounts and developing relationships with key media contacts.

The ideal candidate for this role will have excellent writing and editing skills, as well as experience developing and executing communications plans. He or she will be a strategic thinker with the ability to think outside the box to come up with creative solutions to complex problems.

Duties & Responsibilities

  • Serve as the primary point of contact for all media inquiries, working with senior staff to develop and execute communications strategies
  • Write and distribute press releases, advisories, and other materials to promote company news and announcements
  • Develop relationships with key members of the media, and act as a liaison between the organization and the press
  • Plan and execute publicity campaigns and events, both internally and externally
  • Monitor news cycles and identify opportunities for proactive media outreach
  • Write and edit content for various channels, including the website, blog, social media, and print collateral
  • Serve as a copy editor for all external facing materials, ensuring accuracy, clarity, and consistency
  • Create and maintain editorial calendars for all channels
  • Research, write, and edit long-form articles, white papers, and reports
  • Coordinate with designers, photographers, and videographers to produce high-quality visuals to accompany written content
  • Manage and monitor budgets for all communications initiatives
  • Stay up-to-date on industry trends and best practices

Required Skills and Qualifications

  • Bachelor’s degree in communications, public relations, journalism, or related field
  • 7-10 years of experience in a communications role, with increasing levels of responsibility
  • Proven track record of developing and executing successful communications campaigns
  • Exceptional writing, editing, and proofreading skills
  • Experience managing multiple projects simultaneously and meeting deadlines in a fast-paced environment
  • Superb interpersonal and communication skills

Preferred Skills and Qualifications

  • Master’s degree in communications, public relations, journalism, or related field
  • Experience working in a global organization
  • Fluency in more than one language
  • Experience with graphic design, web design, or video production

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