The Amazon Seller App is a free mobile app from Amazon that lets you manage your selling business from your phone. Available on iOS and Android, it gives you access to many of the same tools found in Seller Central (Amazon’s desktop dashboard for sellers) so you can monitor sales, respond to customers, and even scan products to evaluate whether they’re worth selling. It’s not a full replacement for the desktop experience, but it covers the daily essentials most sellers need on the go.
What You Can Do in the App
The app is designed around the tasks sellers check most frequently. You can view your sales metrics, track orders, manage pricing, and respond to buyer messages, all from your phone. Push notifications alert you to new orders, buyer questions, or account health issues so you can react quickly without sitting at a computer.
Here’s what the core toolkit looks like:
- Sales dashboard: Real-time revenue figures, units sold, and traffic data for your listings.
- Order management: View incoming orders, confirm shipments for merchant-fulfilled orders, and check delivery status.
- Inventory management: Check stock levels, update quantities, and adjust pricing on existing listings.
- Buyer messaging: Read and reply to customer questions directly in the app, helping you stay within Amazon’s 24-hour response window.
- Account health: Monitor your performance metrics, including order defect rate and late shipment rate, which Amazon uses to evaluate whether your account stays in good standing.
- Listing creation: Create new product listings, though some sellers report that more complex listing tasks still require the desktop version of Seller Central.
The Product Scanner
One of the most popular features, especially for resellers, is the built-in barcode scanner. You point your phone’s camera at a product’s barcode in a store, and the app pulls up the item’s Amazon listing within seconds. This lets you see the current selling price, sales rank (which indicates how quickly an item sells relative to others in its category), and whether other sellers are already competing on that listing.
The scanner also helps you estimate profitability. It factors in Amazon’s referral fees, FBA fees (if you use Amazon’s fulfillment service), and shipping costs to show your approximate profit per unit. You can adjust variables like how many months the item might sit in Amazon’s warehouse, since FBA storage fees increase over time, especially during the holiday quarter. The app can also compare the economics of FBA (Fulfillment by Amazon, where Amazon stores and ships your products) versus FBM (Fulfillment by Merchant, where you handle shipping yourself) so you can decide which approach makes more sense for a given product.
For anyone doing retail arbitrage, which means buying discounted products in stores and reselling them on Amazon, this scanner turns your phone into a sourcing tool. You can walk through a clearance aisle, scan items, and know in real time whether there’s enough margin to justify buying them.
What the App Can’t Do
The app handles daily monitoring well, but it has real gaps when it comes to deeper administrative work. Several tasks still require logging into Seller Central on a desktop browser.
Editing FBA shipments is one limitation. While you can create shipments in some cases, tracking them within the app or making changes to shipment plans is limited. Comparing competitor pricing in detail is another weak spot. The repricing tool on the inventory page shows the lowest price and the Buy Box price, but if you’re running a sale on your listing, the app only displays your original (non-sale) price against the competition. You can’t tell whether your sale price is actually competitive without checking the desktop version. Setting up sales promotions from the app isn’t currently supported either.
More advanced account management, like creating A+ Content for your listings (enhanced product descriptions with images and formatted text), managing advertising campaigns in depth, or handling certain brand registry tasks, generally works better or exclusively on desktop.
Who the App Is For
The app is useful for two distinct groups. Active sellers use it to stay on top of their business throughout the day, checking sales numbers, handling customer messages, and catching account alerts without needing to be at a computer. The push notifications alone make it worthwhile, since a quick response to a buyer question can mean the difference between making a sale and losing it.
The second group is people exploring whether to sell on Amazon at all. The scanner lets you research products and understand Amazon’s fee structure before committing any money. You can walk into any retail store, scan products, and start building an intuition for what sells, what the margins look like, and how competitive different categories are.
Getting Started
Download the app for free from the Apple App Store or Google Play Store by searching “Amazon Seller.” You’ll need an Amazon seller account to log in. Amazon offers two account types: an Individual plan with no monthly fee (but a $0.99 charge per item sold) and a Professional plan at $39.99 per month (with no per-item fee). The app works with both.
Once logged in, the home screen shows your key metrics and shortcuts to the tools listed above. Notifications are worth enabling right away, since they’re one of the app’s biggest advantages over checking Seller Central manually. You can customize which alerts you receive so you’re not overwhelmed but still catch the important ones, like new orders, buyer messages, or listing deactivations.
Think of the app as your mobile command center for the routine side of selling on Amazon. For the heavy lifting, like building out listings, managing ad campaigns, or troubleshooting complex account issues, you’ll still want the full Seller Central dashboard on a computer.