Google Ads Specialist Resume Example & Writing Guide
Use this Google Ads Specialist resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
As an ads specialist, you’ll be responsible for managing your company’s paid search campaigns and creating effective ad copy that’s sure to resonate with your target audience. You’ll also be tasked with analyzing performance data to determine which keywords are driving the most traffic and conversions, as well as identifying opportunities for improvement.
Because you’ll be working closely with other departments like marketing and sales, you’ll need strong communication skills and an ability to collaborate effectively across departments. And because you’ll be working directly with customers, you’ll need to be highly customer-focused and able to empathize with their needs and preferences.
Here are some tips and an example for writing your own amazing Google Ads Specialist resume to help you land your dream job.
How to Write a Google Ads Specialist Resume
Here’s how to write a google ads specialist resume of your own.
Write Compelling Bullet Points
The best way to make your resume stand out is to use specific examples and numbers. So rather than saying you “managed Google Ads accounts,” you could say that you “managed Google Ads accounts for leading e-commerce client, increasing click-through rate by 20% in six months.”
The second bullet point is much stronger because it provides specific details about what you did and the results of your work. And it also provides a specific number to demonstrate the impact of your work.
Identify and Include Relevant Keywords
When you submit your resume to a Google Ads Specialist role, it’s likely that it will be screened by an applicant tracking system (ATS). This program will search for certain keywords related to the position in order to determine whether your skills and experience are a match. If you don’t have the right keywords on your resume, the ATS might not forward your application to a recruiter.
In order to make sure that your resume makes it past the ATS, focus on including relevant keywords throughout all sections of your document. You can find these keywords by reading through the job posting and including terms that are repeated throughout. Here are some commonly used Google Ads Specialist keywords:
- Google Ads
- Google Analytics
- Google Search
- Digital Marketing
- Search Engine Optimization (SEO)
- Online Advertising
- Google Ads Training
- Advertising
- Facebook Marketing
- Online Marketing
- Marketing
- Social Media Marketing
- Web Analytics
- Google Adwords Professional
- Search Engine Marketing (SEM)
- Google Data Studio
- Landing Pages
- Keyword Research
- Conversion Optimization
- Marketing Strategy
- PPC Advertising
- Bing Ads
- Google Webmaster Tools
- Online Advertising Strategies
- Digital Media
- Google Analytics for Small Business
- Keyword Optimization
- Search Engine Optimization (SEO)
- Social Media
- WordPress
Showcase Your Technical Skills
As a Google Ads Specialist, you need to be proficient in the use of Google Ads tools and platforms. This includes being familiar with the different types of campaigns, ad formats, and bidding strategies. Additionally, you should be well-versed in the use of Google Analytics to track and measure the performance of your campaigns.
So if you have experience with any of these tools or platforms, be sure to list them on your resume. And if you’re not familiar with them, now is the time to learn them!